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How to Use Google Analytics For Conversions
By Gauge Digital Media | Local SEO | Search Engine Optimization | Search Marketing

5 May: How to Use Google Analytics For Conversions

The ultimate goal of your new digital ad campaign should be to help you generate more business. But “generating more...
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Get The Most Out of Your Facebook Ads With These Features
By Gauge Digital Media | Search Marketing | Social Media Marketing

4 Apr: Get The Most Out of Your Facebook Ads With These Features

Paid social has become an essential component of most digital marketing strategies, and Facebook Ads – unsurprisingly – comprise a...
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8 Ways to Make Your Google Ads More Effective
By Gauge Digital Media | Search Marketing

3 Mar: 8 Ways to Make Your Google Ads More Effective

Formerly called Google AdWords, Google Ads function on one important principle: Relevancy. Think about how you filter the seemingly endless...
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Beginner’s Guide to Pay-Per-Click
By Gauge Digital Media | Digital Marketing | Search Marketing

7 Jul: Beginner’s Guide to Pay-Per-Click

You’ve probably heard of pay-per-click, but how much do you really know about? It can seem rather confusing, but it...
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SEO for Academic Institutions
By Gauge Digital Media | Digital Marketing | Search Marketing

11 Nov: SEO for Academic Institutions

SEO for Academic Institutions SEO or search engine optimization places your programs in the main search results found by major...
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