11 Nov: Characteristics of a User-Friendly Website
A user-friendly website is key to the success of any business in the digital age. Your website is often the...
10 Oct: What is Page Load Speed & Why Does it Matter?
Page load speed is one of the most important aspects of web design. It determines how quickly a page can...
10 Oct: What are Responsive Search Ads?
In 2018, Google rolled out a new ad type called Responsive Search Ads. This exciting new ad type allows business...
9 Sep: Internal Linking and SEO
Most business owners know that they need to have their businesses appear in Google search results, but how can you...
9 Sep: 6 Common PPC Mistakes to Avoid
Nowadays, online marketing is everything. While traditional media such as print advertising still have their place, our digital world is...
8 Aug: What is the Google Ads Optimization Score?
There’s a reason why over 80% of global businesses trust Google Ads for PPC (Pay Per Click) campaigns – they’re...
8 Aug: Everything You Need to Know about CTAs
A CTA, or call to action, is a powerful and necessary tool in content marketing. You can write informative blogs...
7 Jul: 5 Reasons Why Blogs are Beneficial for SEO
Some business owners believe that visual imagery and minimalistic text is the key to a successful site, but this isn’t...
7 Jul: How a Bad UX Design Can Compromise the Security of Your Website
User experience (UX) design is a process geared towards providing users with a seamless experience during their sales journey. It...
7 Jul: Blue Ocean vs. Red Ocean Strategy
Two of the marketing strategies that you will hear about as you start to learn more about digital marketing are...