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What is the Google Ads Optimization Score?

What is the Google Ads Optimization Score?

There’s a reason why over 80% of global businesses trust Google Ads for PPC (Pay Per Click) campaigns – they’re highly successful! What’s more, Google provides in-depth optimization features that allow organizations to get the most out of their Google Ads experience. With a Google Ads optimization score, you can get a look at how your AdWords account is faring and what you can do to improve your outlook.

Google is one of the most trusted search engines on the web. In fact, users are four times more likely to click an ad on Google than any other advertising platform. Considering how many advertising networks exist today, that’s incredibly significant. If you don’t take the time to fully explore Google Ads, you could be missing out on an excellent growth opportunity. You should use all the tools you have at your disposal if you want your business to thrive.

If you’re unsure what the Google Ads optimization score is or why it’s so important, don’t fret. Below, we’ll explain everything you need to know about this optimization tool and how you can take advantage of it.

What is the Google Ads Optimization Score?

A Google Ads optimization score is designed to assess the structure of your ad campaign and its overall effectiveness. The score ranges from 0-100%, with 100% being the highest possible score. Having a 100% means that your ad campaign is in excellent shape and that you’re leveraging all available resources to the best of your ability. Any score lower than that indicates room for improvement. However, Google doesn’t simply provide a percentage and send you on your way. They also give you recommendations that you can use to alter your score and improve your ad campaign.

Why is the Google Ads Optimization Score Important?

The Google Ads optimization score tells you how your ads are performing and suggests precise ways to enhance them. If you’re looking for insight and thorough feedback, the optimization score can help you make crucial adjustments. To improve the quality and relevance of your ads, you can solve any problems you’re currently experiencing.

The Google Ads optimization score is also important for the following reasons:

  • It categorizes recommendations to create a candid, user-friendly evaluation system
  • It prioritizes the modifications you should make and lets you know what the most crucial changes are
  • Rather than giving general or overly broad suggestions, it’s tailored to the way your account is configured
  • It can lead to better rankings and higher profits when used effectively
  • It allows businesses to stay on top of their goals and plan for the future of their ads

How Can You Find Your Optimization Score and How is it Calculated?

You can view your current Google Ads optimization score by opening up your account and clicking on “Recommendations”. On that page, you should see a percentage in large blue letters with circled improvement recommendations directly to the right. Below that section, Google goes over each specific recommendation and provides actions you can take to improve your score.

The optimization score tool is calculated using real-time data and advanced algorithms. Ultimately, your account settings, history and SEO practices all play a critical role in measuring how well your ads are performing. The score is updated frequently to ensure you’re getting up-to-the-minute analyses and recommendations. For instance, if you choose to optimize for clicks over conversions, your score may change.

How to Improve Your Google Ads Optimization Score

So, now you know how to access your optimization score and why it matters. What do you do next? How exactly can you use your score to make effectual adjustments?

Know When to Apply and When to Dismiss

Just because Google gives you recommendations doesn’t mean you have to utilize them all. You have the choice to either apply or ignore the suggestions. Pick and choose wisely, and ask yourself if the recommendation is relevant to your goals. Some of Google’s recommendations should be taken with a grain of salt, such as including additional broad match keywords. In some cases, keywords need to be scrutinized on an individual level in order to meet your needs.

Give Precedence to Top Recommendations

Google lets you know which recommendations are expected to produce better results. There are no real guarantees, but it’s important to give precedence to the most urgent suggestions first. Consequently, you can pay more attention to blatant errors and opportunities for rapid growth. Making some changes will have an immediate and direct impact, which is a major benefit. By applying the right recommendations, you can also watch your score increase immediately. With a better score, you can rest assured knowing you’re taking advantage of this unique and helpful tool.

Gauge Digital Media Can Optimize Your PPC Campaign

Do you need help raising your Google ads optimization score? We can elevate your website to improve your search engine ranking and help you get the highest return on your investment. At Gauge Digital Media, we’re digital marketing experts, and we’ve helped businesses of all kinds hone their advertising strategy. We’ll thoroughly examine your content, supervise your ad campaigns, display ads across Google AdWords and Bing Ads, and more. Is there another goal you have in mind? We can help you achieve it.

We Are Here to Help Grow Your Business Online and Through SEO

Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 376-7709.

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