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Everything You Need to Know about CTAs
By Gauge Digital Media | Digital Marketing

8 Aug: Everything You Need to Know about CTAs

A CTA, or call to action, is a powerful and necessary tool in content marketing. You can write informative blogs...
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5 Reasons Why Blogs are Beneficial for SEO
By Gauge Digital Media | Digital Marketing | Search Engine Optimization

7 Jul: 5 Reasons Why Blogs are Beneficial for SEO

Some business owners believe that visual imagery and minimalistic text is the key to a successful site, but this isn’t...
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How a Bad UX Design Can Compromise the Security of Your Website
By Gauge Digital Media | Digital Marketing | Web Design

7 Jul: How a Bad UX Design Can Compromise the Security of Your Website

User experience (UX) design is a process geared towards providing users with a seamless experience during their sales journey. It...
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Blue Ocean vs. Red Ocean Strategy
By Gauge Digital Media | Digital Marketing

7 Jul: Blue Ocean vs. Red Ocean Strategy

Two of the marketing strategies that you will hear about as you start to learn more about digital marketing are...
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6 Things Your Competitor Analysis Needs
By Gauge Digital Media | Digital Marketing

6 Jun: 6 Things Your Competitor Analysis Needs

All businesses have competitors. Whether you’re selling hardware tools or a service like landscaping, there are probably ten other companies...
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What’s the Difference Between a Brand Refresh and a Rebrand?
By Gauge Digital Media | Digital Marketing

5 May: What’s the Difference Between a Brand Refresh and a Rebrand?

It is completely normal for companies to evolve as they offer new services, expand to new places, or experiment with...
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The Return of QR Codes
By Gauge Digital Media | Digital Marketing

4 Apr: The Return of QR Codes

During the pandemic, it is likely that you encountered QR codes quite often while dining out. Although this technology was...
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By Gauge Digital Media | Digital Marketing | PPC

4 Apr: How to Use Negative Keywords in Google Ads

It is important to optimize your keyword selection for Google Ads to build a successful campaign. Your goal is to...
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10 Tips for SEO Content Writing
By Gauge Digital Media | Digital Marketing | Local SEO | Search Engine Optimization

3 Mar: 10 Tips for SEO Content Writing

Content writing is one of the most important components of SEO. However, it’s not always easy to figure out where...
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5 Tips to Reduce Bounce Rate
By Gauge Digital Media | Digital Marketing | PPC

2 Feb: 5 Tips to Reduce Bounce Rate

It’s common knowledge that if you own a business, advertising helps bring people to your door. Marketing cultivates interest. However,...
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