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SEO vs. SEM- What’s the Difference?
By Gauge Digital Media | Digital Marketing | Search Engine Optimization | Search Marketing

11 Nov: SEO vs. SEM- What’s the Difference?

The terms SEO and SEM often get confused by businesses and individuals looking to step up their content marketing strategies....
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How to Create the Perfect Landing Page for Your Business
By Gauge Digital Media | Digital Marketing | PPC | Web Design

11 Nov: How to Create the Perfect Landing Page for Your Business

The perfect landing page is absolutely vital to a successful online marketing campaign. Without question, you will want to learn...
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Why Content Is an Important Part of the Web Design Process
By Gauge Digital Media | Digital Marketing | Web Design

6 Jun: Why Content Is an Important Part of the Web Design Process

What is one of the most important pieces of your website? How do you attract many organic visitors and continue...
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How to Create an Audience Profile (And Why It’s Important)
By Gauge Digital Media | Digital Marketing | How-To Guides

5 May: How to Create an Audience Profile (And Why It’s Important)

When you are creating your website or posts for your social media channels, who are you creating them for? It’s...
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How to Grant Someone Access to Your Google Analytics
By Gauge Digital Media | Digital Marketing | How-To Guides | Local SEO | Search Engine Optimization

1 Jan: How to Grant Someone Access to Your Google Analytics

Google Analytics is a powerful tool that helps you and other stakeholders get a glimpse at how users are finding...
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How to Grant Someone Access to Your Google Ads Account
By Gauge Digital Media | Digital Marketing | How-To Guides | Social Media Marketing

11 Nov: How to Grant Someone Access to Your Google Ads Account

For those who are collaborating on a Google Ads campaign or having their campaign audited, it might be necessary for...
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How to Add an Admin to Your Facebook Page and Manage Page Roles
By Gauge Digital Media | Digital Marketing | How-To Guides | Social Media Marketing

11 Nov: How to Add an Admin to Your Facebook Page and Manage Page Roles

As you develop a Facebook page, you may find that it’s time to allocate tasks to various people on your...
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3 Rules for Writing Effective CTAs
By Gauge Digital Media | Digital Marketing | Search Engine Optimization

10 Oct: 3 Rules for Writing Effective CTAs

The internet is a colossal platform filled with millions of pages of content. When a customer lands on your page,...
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7 Things Your Website is Missing
By Gauge Digital Media | Digital Marketing | Graphic Design | Search Engine Optimization | Web Design

10 Oct: 7 Things Your Website is Missing

No matter what type of industry you’re in, your website has a significant effect on how your customers perceive you...
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5 Facebook Ad Marketing Mistakes and How to Fix Them
By Gauge Digital Media | Digital Marketing | Social Media Marketing

9 Sep: 5 Facebook Ad Marketing Mistakes and How to Fix Them

With more than one billion users worldwide, advertising on Facebook is a powerful tool for any business. Yet not all...
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