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SEO vs. SEM- What’s the Difference?
By Gauge Digital Media | Digital Marketing | Search Engine Optimization | Search Marketing

11 Nov: SEO vs. SEM- What’s the Difference?

The terms SEO and SEM often get confused by businesses and individuals looking to step up their content marketing strategies....
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A Quick Guide to Google Ad Specs
By Gauge Digital Media | PPC | Search Marketing

6 Jun: A Quick Guide to Google Ad Specs

Google is one of the most popular advertising platforms when it comes to digital marketing, but following their guidelines is...
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8 Commonly Asked PPC Questions (And Answers)
By Gauge Digital Media | PPC | Search Marketing

11 Nov: 8 Commonly Asked PPC Questions (And Answers)

Whether you make artisanal soaps or run a financial services organization, at some point, you’ll need digital marketing. Many business...
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Facebook Ads Vs. Google Ads
By Gauge Digital Media | Search Marketing

10 Oct: Facebook Ads Vs. Google Ads

If you’re delving into the world of paid digital advertising, you may feel overwhelmed. For many business owners, both Facebook...
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Color Psychology: How Certain Colors Make Your Customers Feel
By Gauge Digital Media | Search Engine Optimization | Search Marketing

7 Jul: Color Psychology: How Certain Colors Make Your Customers Feel

If you don’t have a natural aptitude for color and design, you may consider web design outside your wheelhouse—but that...
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5 Ways SEO and PPC Work Together
By Gauge Digital Media | Search Engine Optimization | Search Marketing

7 Jul: 5 Ways SEO and PPC Work Together

If you’re contemplating starting a Pay Per Click (PPC) campaign to sell your products, you may not have thought of...
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Inbound vs. Outbound Marketing
By Gauge Digital Media | Marketing Tip Tuesday | Search Engine Optimization | Search Marketing | Social Media Marketing

7 Jul: Inbound vs. Outbound Marketing

The terms inbound marketing and outbound marketing might come across as unnecessary jargon, but it is important to understand the...
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How to Conduct a Google Ads Audit
By Gauge Digital Media | Search Marketing

6 Jun: How to Conduct a Google Ads Audit

If you already have a Google Ads campaign running, think about the last time you made a settings adjustment. What...
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Paid vs. Organic Search
By Gauge Digital Media | Local SEO | Search Engine Optimization | Search Marketing

5 May: Paid vs. Organic Search

Deciding whether to use paid search or organic search methods should be your first step when setting up a marketing...
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How to Choose Your Target Audience for PPC Campaigns
By Gauge Digital Media | Search Marketing | Social Media Marketing

5 May: How to Choose Your Target Audience for PPC Campaigns

As it is with most digital marketing, your PPC campaign is only as good as the audiences you’re reaching; if...
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