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What are Responsive Search Ads?
By Gauge Digital Media | PPC

10 Oct: What are Responsive Search Ads?

In 2018, Google rolled out a new ad type called Responsive Search Ads. This exciting new ad type allows business...
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6 Common PPC Mistakes to Avoid
By Gauge Digital Media | PPC

9 Sep: 6 Common PPC Mistakes to Avoid

Nowadays, online marketing is everything. While traditional media such as print advertising still have their place, our digital world is...
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What is the Google Ads Optimization Score?
By Gauge Digital Media | PPC

8 Aug: What is the Google Ads Optimization Score?

There’s a reason why over 80% of global businesses trust Google Ads for PPC (Pay Per Click) campaigns – they’re...
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How to Optimize for Voice Search
By Gauge Digital Media | PPC

6 Jun: How to Optimize for Voice Search

Twenty years ago, it would have been hard to imagine talking to a computer. Now, it’s quickly becoming a part...
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PPC vs. CPC: What’s the Difference?
By Gauge Digital Media | PPC

5 May: PPC vs. CPC: What’s the Difference?

When your business is preparing to invest in digital marketing, two of the acronyms that you will see frequently are...
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By Gauge Digital Media | Digital Marketing | PPC

4 Apr: How to Use Negative Keywords in Google Ads

It is important to optimize your keyword selection for Google Ads to build a successful campaign. Your goal is to...
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How to Improve Your Facebook Ad Results
By Gauge Digital Media | PPC

3 Mar: How to Improve Your Facebook Ad Results

A whopping 69% of Americans use Facebook. Like it or not, Facebook is still a social media titan. Out of...
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5 Tips to Reduce Bounce Rate
By Gauge Digital Media | Digital Marketing | PPC

2 Feb: 5 Tips to Reduce Bounce Rate

It’s common knowledge that if you own a business, advertising helps bring people to your door. Marketing cultivates interest. However,...
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A Quick Guide to LinkedIn Ad Specs
By Gauge Digital Media | PPC | Social Media Marketing

1 Jan: A Quick Guide to LinkedIn Ad Specs

There are over 750 million users on LinkedIn. According to the Pew Research Center, 51% of college graduates in the...
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Which PPC Metrics Should You Focus On?
By Gauge Digital Media | PPC

1 Jan: Which PPC Metrics Should You Focus On?

If you aren’t already familiar with the term, PPC refers to “pay-per-click” advertising. With PPC advertising, marketers pay a small...
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