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How to Grant Someone Access to Your Google Analytics
By Gauge Digital Media | Digital Marketing | How-To Guides | Local SEO | Search Engine Optimization

1 Jan: How to Grant Someone Access to Your Google Analytics

Google Analytics is a powerful tool that helps you and other stakeholders get a glimpse at how users are finding...
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The Benefits of Optimizing Your Google My Business Listing
By Gauge Digital Media | Local SEO | Search Engine Optimization

12 Dec: The Benefits of Optimizing Your Google My Business Listing

Much like utilizing search engine optimization, or SEO, on your company’s website, optimizing your Google My Business listing is a...
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What is HTTPS and Why is it Important for SEO?
By Gauge Digital Media | Local SEO | Search Engine Optimization

11 Nov: What is HTTPS and Why is it Important for SEO?

Have you ever noticed those first four or five letters at the beginning of a web address: HTTP or HTTPS?...
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3 Rules for Writing Effective CTAs
By Gauge Digital Media | Digital Marketing | Search Engine Optimization

10 Oct: 3 Rules for Writing Effective CTAs

The internet is a colossal platform filled with millions of pages of content. When a customer lands on your page,...
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7 Things Your Website is Missing
By Gauge Digital Media | Digital Marketing | Graphic Design | Search Engine Optimization | Web Design

10 Oct: 7 Things Your Website is Missing

No matter what type of industry you’re in, your website has a significant effect on how your customers perceive you...
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What is ALT Text and How Does It Help SEO?
By Gauge Digital Media | Search Engine Optimization

9 Sep: What is ALT Text and How Does It Help SEO?

Alt text looks like just a tiny part of your web design, but it can make an enormous impact. You...
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6 Benefits of Having a WordPress Site
By Gauge Digital Media | Digital Marketing | Search Engine Optimization | Web Design

8 Aug: 6 Benefits of Having a WordPress Site

Although dozens of options for website building exist in the marketplace, WordPress continues to stand out as exceptional. Founded in...
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Color Psychology: How Certain Colors Make Your Customers Feel
By Gauge Digital Media | Search Engine Optimization | Search Marketing

7 Jul: Color Psychology: How Certain Colors Make Your Customers Feel

If you don’t have a natural aptitude for color and design, you may consider web design outside your wheelhouse—but that...
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5 Ways SEO and PPC Work Together
By Gauge Digital Media | Search Engine Optimization | Search Marketing

7 Jul: 5 Ways SEO and PPC Work Together

If you’re contemplating starting a Pay Per Click (PPC) campaign to sell your products, you may not have thought of...
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Inbound vs. Outbound Marketing
By Gauge Digital Media | Marketing Tip Tuesday | Search Engine Optimization | Search Marketing | Social Media Marketing

7 Jul: Inbound vs. Outbound Marketing

The terms inbound marketing and outbound marketing might come across as unnecessary jargon, but it is important to understand the...
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