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Local SEO

Why Is NAP & Citation Consistency Important For Local SEO

More and more businesses are asking the question “How do I rank higher on Google?” The most effective ways to gain a higher ranking is by establishing NAP consistency for your business throughout the web.

NAP stands for Name, Address, and Phone. NAP consistency means your businesses Name, Address and Phone are consistently listed the same across the web. When Google sees your NAP is consistent throughout the web, it becomes confident that your business/website is credible and will fulfill the needs of the searcher.

Search Ranking FactorsAccording to the Moz local search ranking factors survey, “citations are the 3rd most important ranking factor.” A listing detected as a false business location is the number one negative local ranking factor. The third biggest negative ranking factor is inconsistent NAP. Therefore, your business’ citation inaccuracies will kill your local SEO.

We suggest that businesses display their company’s name, address, and phone number in the footer of your website. It’s the best practice when it comes to user experience, and it’s critical for SEO purposes.

Fixing your business’ incorrect NAP is difficult; however, it is a critical factor to your search engine ranking. To fix incorrect listing, you will need to go on each website, create an account, become verified and edit the listing manually.

NAP consistency is key for businesses looking to improve their search rankings, increase the local organic traffic to their site, and get more leads from the Internet. Contact Gauge Digital Media today if you would like to learn more about how we can help your business.