Around 90% of adults use search engines to find information on the Internet. Will your target audience be able to find your business online? Keyword research is an important aspect of your marketing or SEO campaign. Until you are aware of what words and phrases are most important for your business’ ranking, you cannot optimize your site or content to attract visitors to your website. Watch our Marketing Tip Tuesday video to learn more about the importance of keyword research.
Marketing Tip Tuesday: Keyword Research Importance
As Internet popularity has grown, more individuals are searching for products, services and information online. In fact, around 90 percent of adults use search engines to find information on the Internet.
An important aspect of your business’ marketing or SEO campaign is quality keyword research. If you want your business to succeed online, keyword research should never be neglected. Finding the right set of quality keywords to focus on is crucial to your campaign.
According to Moz, “quality keywords successfully target your demographic during their acquisition phase, have a specific searcher intent, low-medium organic competition, and medium-high search volume.” When beginning the initial keyword research, you should put yourself in your target audiences’ shoes. Think about what, where, why and other phrases your target visitor might be searching for. You should perform keyword research for each of the products and services you offer. Keyword research tools, such as Google Keyword Planner, can help generate keyword ideas.
Your selection of keywords and keyword phrases should be targeted to your ideal audience. Keyword research is a critical step in the process of understanding what keywords your target audience is searching for, so you can optimize your business’ website based on those keywords, in order to connect your content to online visitors searching information relevant to your business.