LinkedIn ads are a powerful way to reach your target audience, whether you are recruiting for a job opening or looking to meet new clients in a B2B space. When you partner with an experienced digital marketing company like Gauge Digital Media, you might need to grant access to LinkedIn ads in order to have assistance from our team. Here’s what you need to know to grant access and get started with your LinkedIn ads account,

How to Grant Access to LinkedIn Ads

  1. Start by logging into the Campaign Manager section of your LinkedIn.
  2. Select the correct account name, taking extra care if you have multiple businesses connected to your account.
  3. Navigate to the top right of the page and click the Settings section and choose Manage Access from the dropdown menu.
  4. To add a user, select the Edit button in the popup window.
  5. Select Add User to Account + in the upper left corner.
  6. Enter the name of the LinkedIn user or their LinkedIn profile URL and ensure that you select the correct name from the list below.
  7. Select the correct role from the list of options. There are multiple options, and depending on the level of access that you want to grant, you should choose carefully. You can choose between Account Manager, Campaign Manager, Creative Manager, Viewer or Billing Admin. In order to allow someone to create new campaigns, edit existing campaigns and view campaign data, you should allow Campaign Manager access or higher.
  8. Once you selected the relevant role, hit Save Changes to grant access to LinkedIn ads.

It’s important to remember that when you grant access to LinkedIn ads, you can only add users who are third-degree connections or less. Make sure that you have the relevant people in your network before you attempt to add them and give them access.

Ready to Grant Access to LinkedIn Ads and Improve Your Digital Marketing?

Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, call us at 410-376-7709.