If you’re delving into the world of paid digital advertising, you may feel overwhelmed. For many business owners, both Facebook Ads and Google Ads may sound like a good idea for their business–and they’re right. While on the surface, they may seem similar, the two advertising platforms have significant differences that can enhance your overall strategy with correct use.
Using both platforms simultaneously will not be cost-effective if you don’t adopt the right strategy. Your goal should be to yield the best results and convert the largest number of people with the fewest number of clicks.
At Gauge Digital Media, our marketing experts are knowledgeable about both Facebook Ads and Google Ads platforms, so we can maximize your results with both. If you’re not sure what the difference is, we break it down in this guide to help you make the right decision.
Facebook Ads is a platform that allows you to market your product and reach people by inserting your ads in people’s newsfeeds. Facebook is a behemoth when it comes to overall reach, and the number of people who use it every day continues to increase—it’s already at 2.7 billion users. Facebook Ads lets you target the clients you want using various demographics like location, age, and interests, among other targeting tools.
The Facebook platform lets you efficiently customize your reach preferences, and it provides a support team and tutorials as well as numerous options allowing you to tweak your ad even if a campaign is active. That way, you can always make changes if you want to try a slightly different approach.
Google Ads is the advertising platform that Google runs and operates. Here, your ad doesn’t show up on the social media pages of your target audience. Instead, it appears on various websites after they search for specific keywords when they are browsing the internet.
Google Ads is a powerful tool, but it also needs some research to master its use and to benefit from its reach. You need to use the right keywords, create ad groups, and ensure that the links you have land your users on the right page.
There are many tricks to increasing the effectiveness of your campaign—such as including the right variations, using extensions, and implementing negative keywords. The price you pay varies, too, depending on how many people are competing for the same keyword.
Paid vs. Social
The main difference between the two platforms lies in where they target your customers. Google Ads won’t put your ad on a potential customer’s Facebook page, and vice-versa. One way to increase the success of your digital marketing strategy is to use both.
At Gauge Digital Media, we can help you increase your reach more effectively. Along with a strong overall marketing strategy, we can help you effectively use both advertising platforms to reach the maximum number of people, all within budget.
From enhancing the look of your brand to creating content that appeals to your audience, we will leverage technology to your advantage.
Importance of Digital Advertising
If you’re doing the research and are wondering if you can forgo a digital advertising strategy, the numbers and metrics may make you reconsider. Nowadays, millions of business owners understand the importance of using digital tools to reach their target audience. Facebook and Google are two of the world’s biggest platforms, and using them to advertise will increase your revenue.
Since cost may be a concern, it’s essential that you have the right information to make sure that you don’t end up overpaying. That means doing your research before you start and ensuring that you’re adopting the right strategies for a more successful outcome.
Digital advertising isn’t the way of the future anymore–it is today’s marketing reality. People around the world are switching to the convenience of digital shopping, and that means more opportunities to reach them. With Facebook Ads and Google Ads, that goal is attainable.
How Gauge Digital Media Can Help
Since Facebook Ads and Google Ads each require different approaches, we can help you benefit from both platforms and navigate the nuances in the way you utilize each platform to see results.
At Gauge Digital Media, we work with you to determine the best budget and approach for your online advertising strategy. Contact us to learn more about our services, and we’ll outline a comprehensive advertising plan that will get your business results.
Navigating the world of digital marketing doesn’t have to be a complicated affair. Our team knows the right strategies and approaches to target your desired clients. Whether it is through Facebook Ads or Google Ads, our goal is to enhance your digital advertising strategy and help you get the results you want.
Call us at 410-376-7709 today for a consultation—and let us improve your advertising strategy with a dual-platform approach.