Skip to content
Why Is Keyword Research Important?

Why Is Keyword Research Important?

Around 90% of adults use search engines to find information on the Internet. Will your target audience be able to find your business online? Keyword research is an important aspect of your marketing or SEO campaign. Until you are aware of what words and phrases are most important for your business’ ranking, you cannot optimize your site or content to attract visitors to your website. Watch our Marketing Tip Tuesday video to learn more about the importance of keyword research.

Marketing Tip Tuesday: Keyword Research Importance

As Internet popularity has grown, more individuals are searching for products, services and information online. In fact, around 90 percent of adults use search engines to find information on the Internet.

An important aspect of your business’ marketing or SEO campaign is quality keyword research. If you want your business to succeed online, keyword research should never be neglected. Finding the right set of quality keywords to focus on is crucial to your campaign.

According to Moz, “quality keywords successfully target your demographic during their acquisition phase, have a specific searcher intent, low-medium organic competition, and medium-high search volume.” When beginning the initial keyword research, you should put yourself in your target audiences’ shoes. Think about what, where, why and other phrases your target visitor might be searching for. You should perform keyword research for each of the products and services you offer. Keyword research tools, such as Google Keyword Planner, can help generate keyword ideas.
Your selection of keywords and keyword phrases should be targeted to your ideal audience. Keyword research is a critical step in the process of understanding what keywords your target audience is searching for, so you can optimize your business’ website based on those keywords, in order to connect your content to online visitors searching information relevant to your business. If you’re interested in learning more about how keyword research can help your business, call Gauge Digital Media at (410) 376-7709 today!

  • Recent Posts

  • Tags

  • Digital Marketing Agency in Maryland Digital Marketing in Maryland Email Marketing Email Marketing Current Customers Email Marketing in Maryland Gauge Digital Media Graphic Design Graphic Design Agency in Maryland Graphic Design in Maryland Local Search Engine Optimization Local Search Engine Optimization in Maryland Local SEO Local SEO in Maryland Maryland Digital Marketing Maryland Digital Marketing Agency Maryland Email Marketing Maryland Graphic Design Maryland Graphic Design Agency Maryland Search Engine Optimization Agency Maryland SEO Agency Maryland Social Media Marketing Maryland Social Media Marketing Agency Maryland Web Design Maryland Web Design Company Responsive Web Design Search Engine Optimization Search Engine Optimization Agency in Maryland Search Engine Optimization for Small Business Search Engine Optimization in Maryland SEO SEO Agency in Maryland SEO for Small Business SEO in Maryland Small Business Search Engine Optimization Small Business SEO Small Business Social Media Marketing Small Business Web Design Social Media Marketing Social Media Marketing Agency in Maryland Social Media Marketing for Small Business Social Media Marketing in Maryland Web Design Web Design Company in Maryland Web Design for Small Business Web Design in Maryland

  • Categories