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A Quick Guide to LinkedIn’s Insight Tag

A Quick Guide to LinkedIn’s Insight Tag

With so many digital marketing options available, it’s important to understand all of the benefits of advertising on different platforms. LinkedIn often gets forgotten in favor of Facebook or Instagram, but it offers incredible options to market directly to your target audience. What should every business know about LinkedIn’s Insight Tag?

What Is LinkedIn’s Insight Tag?

The Insight Tag is a short piece of code that you can place on your website to help optimize your marketing campaigns, retarget to website visitors and learn more about your target audiences. It allows you to do more conversion tracking and do a better job creating your LinkedIn advertising campaigns.

Why Is the Insight Tag Useful?

Knowledge is power, and the Insight Tag is a great way to get access to high-quality data about your audience. LinkedIn’s Insight Tag can let you see who is visiting your pages and see exactly what is working and what isn’t. Seeing website interactions after clicking gives you another chance to capture lost leads and get purchases. Once you get the information, you can use it again later down the road for retargeting through LinkedIn ads.

How Can You Start Using LinkedIn’s Insight Tag?

You will need to add the LinkedIn Pixel to your website by inserting the Javascript code into your website. A professional at Gauge Digital Media can assist with that and ensure that the Pixel is in the right place and working correctly. You can ensure that your Pixel is working by:

  1. Navigating to your LinkedIn Campaign Manager and looking at Account Assets.
  2. Selecting the Insight Tag from the menu.
  3. Checking to ensure that your website name is listed under Tagged Domains.
  4. Visiting it from a LinkedIn member profile that you own and ensuring that the domain is marked as Active.

When you install and start to use LinkedIn’s Insight Tag, it might take up to 24 hours to show and update.

We Are Masters of LinkedIn Marketing and Great Social Media Marketing

Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 410-376-7709.

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