Google is one of the most popular advertising platforms when it comes to digital marketing, but following their guidelines is critical to ensure that you get the most out of your investment. Here’s what every business exploring the world of digital marketing should know about Google Ad specs.

What Are Google Paid Ad Campaigns?

These ads let businesses market directly to their preferred audience through geo-targeting, demographic information, keywords and audience behavior. Because these ads are PPC, or pay-per-click, you are only paying for the advertising when you get your preferred result.

As part of your Google Ad specs, you will define keywords for your ads. You will set a price point that you are willing to pay (or bid) for the audience and search position that you want to reach. For keywords, Google will give the search spot to the highest bidder, so it’s important to work with professionals like Gauge Digital Media to make sure that you have the right Google Ad specs to succeed.

Setting Your Google Ad Specs

Your campaign can be targeted by location, keywords, products and targets. When you are setting your specs, you should take care to be as precise as possible. The more precise that your demographic targeting is, the higher the chances are of conversion. We can help you to choose how you would like to target and refine your choices.

When creating your ad, simpler is typically better. Show the customer why you are unique, what you offer and why they might be interested in you. It’s a good idea to create 3 or more ads per ad group and optimize their placement so that the ad most relevant to the search will be displayed. One of the most important parts of setting your Google ad specs is continuing to examine how it’s working as the ad runs. Gauge Digital Media can help you assess things so that you will adjust your budget, bids and ad to get the best results possible.

We Are Masters of Google Ad Specs and Great Digital Media Marketing

Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 201-7709.