PPC

A Quick Guide to Facebook Ad Specs

One of the most versatile and accessible forms of digital advertising for many businesses is Facebook Ads. With over 3 million businesses currently advertising on Facebook, it’s a great way to reach your target audience. Before you hit “publish” on your first campaign, here’s what you need to know about Facebook ad specs.

What Image Size Options Are There?

One of the first steps when designing a campaign is choosing the right image. You can select an image that you already own, select from searchable stock photography that you can purchase or choose a picture that you used in another ad. Facebook allows you to choose up to 6 different ads at a time to see which is working the best.

The Facebook ad specs that they suggest for images are:

  • 1,200 x 444 pixels (width x height)
  • 8:3 image ratio
  • 20% or less of the image is text

In the past, Facebook would reject ads that it detected had over 20% text, but now that is merely a guideline instead of a rule. If you want to see how your ad stacks up, use this easy tool here.

What Video Options Are There?

You can also use a video in your advertisement, and you can choose from videos that are already on your Facebook page or upload a new video. The Facebook ad specs for uploaded videos are:

  • .mov or .mp4 format
  • 720p resolution or higher
  • Widescreen or 16:9 aspect ratio preferred
  • 120 minutes or 2.3 GB maximum file size

If you want a moving video but don’t want to upload an actual video, you can choose 3-7 images to be displayed as a slideshow that will autoplay.

What Should You Put in Your Facebook Ad?

Make sure that all of the copy you include is highly targeted to your audience and brief. Adding more information often backfires, so instead focus on:

  • Keeping the information in the ad short
  • Including a price or offer
  • Using keywords your audience might search for
  • Choosing interesting or persuasive videos or imagery
  • Spending the most time on the taglines and hooks for your ad that will be critical to ensure good engagement

We Are Masters of Facebook Ad Specs and Great Social Media Marketing

Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 443-952-4060.