As you explore different ways to get traffic to your website, one of the methods you will see as part of your search engine optimization (SEO) efforts is link building. Link building helps to encourage organic traffic, and it can be a difference-maker in competitive industries when you’re trying to capture as much traffic as possible.

What Is Link Building?

Link building is how you acquire hyperlinks from websites that you do not own to your website. These are important because search engines take these links into account when they crawl through different websites. As you create great content that is worth linking to, you can expect other websites to link to it and help boost your ranking. There are also specific link building techniques you can use to improve your domain authority.

How Do Search Engines Use Links?

There are two different ways that search engines utilize links:

  1. To find new pages that can be incorporated into their search listings
  2. To determine where a page should rank in their search results

When search engines think about where to place your page, they are not just doing so based on what is on your website. They are also thinking about how valuable your website is to other websites, which is a rough indicator of quality and content worth boosting.

How Can You Start Link Building?

  1. Build relationships with other blogs and news websites in your industry. If you have a great infographic to share or something else that is informative and not just an advertisement, it can be a great way to start building links.
  2. Send referral traffic to other websites. A great link from your website that sends traffic elsewhere will get you noticed by them and make them more likely to link to your website on their website.
  3. Build your brand and continue to create exceptional content with the help of companies like Gauge Digital Media. Link building will come naturally if you are consistently putting out great information.

Start Link Building Today with Gauge Digital Media

Working with a professional digital marketing company is the best way to make the most of your website and all that link building and other search engine optimization tactics have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 410-376-7709.