Whether you make artisanal soaps or run a financial services organization, at some point, you’ll need digital marketing. Many business owners don’t have much experience in the field, and so they may not know where to start. Fortunately, this quite popular field has undergone a series of changes and improvements in the past decade alone that enable anyone to be able to boost their digital marketing strategy.
At Gauge Digital Media, we know from experience how daunting the process of targeted advertising can be for our customers, and that’s why we’re here to help. We address the most commonly asked PPC questions so you can start learning about the ins-and-outs of advertising online.
1. What is PPC and targeted advertising?
PPC is the acronym for Pay-Per-Click, an internet marketing model where you pay for every click your ad gets. Depending on how much you’re willing to spend, you can have different PPC campaigns and keywords.
Targeted advertising centers on the preferences, interests, and wants of a target market. You can target them with ads on social media, search results in web browsers, cookies, and their mobile phones.
2. What are Google Ads?
Google Ads are an advertising platform that reaches a massive number of people. They work by showing your ad to users who search for specific keywords online. Advertisers place several ads and use different keywords to test results and reach their target audience.
3. What is the Facebook Ads platform?
Facebook Ads is an highly-effective advertising platform run by one of the world’s most powerful social media giants. With so many tutorials and options, this invaluable tool for business owners is easy to use and allows you to start right away. .
4. How many ads should I put?
The number of ads you will need ultimately depends upon your number of products as well as how much fluidity you have when it comes to funds. The more ads you have, the more you spend. With the right keywords and tweaks, more customers will see your ads while they surf the internet.
5. What’s the difference between a click-through rate and a conversion rate?
Both click-through rates (CTR) and conversion rates are metrics that advertisers use to test how effective their ad campaigns are.
- CTR: the number of clicks that an ad receives once users view it
- Conversion rate: the percentage of people who took a favorable action, such as signing up for a newsletter or making a purchase
6. How do I increase my conversion rate?
On a good day, only 2% of people who browse a commercial website end up converting. There are ways, however, to increase your conversion rate if it falls below this percentage. Some approaches include:
- Adding thoughtful and non-intrusive pop-ups
- Adding customer testimonials
- Add a live chat service
- Upselling after a purchase
- Making the site user-friendly
- Improving your existing copy
Our team at Gauge Digital Media adopts strategies to ensure that your CTR remains consistent and that you’re getting more conversions overall. Contact us today to see how we can help you enhance your digital marketing strategy.
7. How do I improve my landing pages?
Landing pages, or the pages that your customers end up on when they click an ad, need to be smooth, relevant, and lead to action. Despite their importance, many businesses don’t refine their landing pages, thus losing potential customers.
To improve your landing page, make sure that it includes relevant content. It must also be transparent and straightforward, which builds trust with your customers–a must when making a sale. The page must be easy to navigate and use, and it should never take more than three seconds to load.
8. What if it doesn’t work for me?
Although many tutorials and information sources are available online, sometimes ad campaigns flop. This happens for numerous reasons, such as not using the right keywords. If something isn’t working, don’t be afraid to make tweaks to your strategy to see if a change occurs.
Contact Gauge Digital Media
If all else fails, you can always have Gauge Digital Media by your side. We understand the complexities of digital marketing and can tackle your visibility issues. We measure your site’s performance and will identify what needs changing, adding, or omitting to keep your audience interested and your conversion rate high.
Digital advertising is a powerful tool, and if done right, it can exponentially increase your bottom line. Call us today at 410-376-7709 for a consultation. Our marketing experts will help you create a PPC strategy that keeps you at the forefront of your target audience’s mind.