Content is one factor influencing your website’s search ranking. Content should be easy to understand, relevant and high quality. The content of a page is what makes it worthy of a search result position. Here are 3 easy ways to optimize your content for search engine optimization (SEO):
First, your content should be targeted with a specific keyword that is used throughout your page or blog post. Keyword research is an essential aspect to on-page optimization and provides visitors with valuable, informative content. It is important to place the page’s keyword in places such as: titles, alt tags, anchor texts, title tags and meta descriptions.
Next, your content should include internal links. Internal links are links that go from one page on a domain to a different page on the same domain (MOZ). Internal links are useful for user navigation, establishing site architecture, and link juice (ranking factor). If your content is not linkable, search engines, like Google, won’t rank your page highly and as a result, the content won’t drive traffic to the website’s page. This can harm your SEO.
Share Pages & Posts on Social Media
Last, use social media to extend the reach of your blog posts and page content. Utilizing social media sites like Facebook, Twitter, LinkedIn and Google + provide opportunities to connect with current and potential customers. These social platforms allow businesses to share content for extended exposure to your visitors for free.
Contact Gauge Digital Media Today
Google loves fresh, relevant and quality content, and will rank sites websites with quality content higher than others. If you’d like to learn more about creating great content to improve your online presence, call us at (410) 376-7709.