What is one of the most important pieces of your website? How do you attract many organic visitors and continue to get backlinks from other websites? The answer might surprise you—content. The web design process involves plenty of different things, like images and page layout, but content is the critical differentiator that can transform your website. After all, without content, there is no reason to visit your website at all! Why is content such an important part of the web design process?
Why Does Content Matter?
The reason why every business needs a website is to offer content. Whether you want to list your store hours and what you sell or publish informative blogs about your industry, those are both types of content that will need to be created and refined during the web design process. Content is what makes your website valuable to someone visiting it, as without it your customers won’t have their questions answered, won’t understand what you offer and when you’re open, won’t understand how to place an order and won’t be able to engage with your brand.
Content can be used throughout each phase of the web design process and each part of your website. While many businesses think of content as what is written on a page, it can also include multimedia and things like infographics and videos. When you thoughtfully create content that offers value to the reader or visitor, they will be more likely to spend time on your website and return again in the future.
Content Is Key for SEO
Search engine optimization (SEO) is a big priority for many businesses, and it requires great content to work properly. Content is how search engines know what your website is about, who might be interested in it and what categories and keywords it should be ranked for. When you think about SEO during the web design process, you should think about content. Some websites try to stuff as many keywords as possible in the content, which renders it virtually unreadable and often useless. Great content, on the other hand, will seamlessly integrate keywords in with the content so that search engines know what you’re about and users can read and utilize your content.
When writing content with search engine optimization in mind, you should work with an experienced company like Gauge Digital Media. We will help you determine the right keywords to incorporate in your content and even create the content for you. Quality keywords and phrases will help attract interested members of your target audience and ensure that your website is visible to the right audience. Depending on your industry and offerings, we can help determine the perfect combination of keywords, as sometimes ones that seem like they might be relevant are very difficult to rank for.
Content Is Key to the Web Design Process
The content that is part of your website will be the foundation of great web design, so it’s important to use content to decide the right layout for pages. During the web design process, your business should think about what is relevant to include on your website. If you have an existing website, think about what might be confusing or missing entirely. Organizing your content is just as important as having great content, as it helps to make it easy to read and access. We can help you design and refine your site map so that everything is included and in a logical order.
When you center the web design process on the content, it allows designers and writers to work together for a wonderful finished result. This communication ensures that the writers have the space needed to put their great content and the web designers don’t have any holes needed to fill on the website. In addition to your site map, creating a content map gives you a look at how the content will flow on the website. This is particularly important if there is a lot of different content needed for your website, if it will function in a complex matter and if there is a lot of technical content. We can help you create a content model and ensure that you are confident through each step of the web design process.
Will Content Make a Difference?
In short, yes. Content is the reason why people are visiting your website and it is also probably the reason why they found it in the first place. By working with an experienced web design company, you can benefit from high-quality content that is beautifully laid out through the web design process. Developing content with the help of a great writer and design team will make sure that the website is designed for the content and not the other way around. Skipping steps and trying to pigeonhole content into a website that has a different layout or design is a recipe for disaster. At Gauge Digital Media, we help businesses of every size and type to create a wonderful website that boosts their brand, answers customer questions and attracts new visitors. Whatever your goal is for your current website or your new website, we can deliver great content that will accomplish it and impress your target audience.
We Have Mastered the Web Design Process to Help Businesses Like Yours
Working with a professional digital marketing company is the best way to make the most of your website and make sure that you are checking all of the boxes that search engines look for when ranking websites. We know how to create great content that attracts your target audience and makes your business look great online, all backed by our streamlined web design process. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 201-7709.