It would seem that some people strongly believe that email marketing is no longer relevant in the age of social media. We say that belief is wrong, and would like to show you some statistics to prove just how erroneous is it is to think that email is on its way out as an effective marketing tool.
ROI for Email Marketing: 3,800%
According to Hubspot, email marketing has a 3,800% ROI, returning an average of $38 for every $1 spent. That kind of ROI is excellent and signifies a marketing method that should not be ignored, especially if your marketing budget is limited.
4.371 Billion Email Users by 2023
In 2018, there were 3.823 billion email users worldwide, and that number is expected to increase to 4.371 billion by 2023, according to data compiled by Statista. 233 million of those email users are here in the US. Even people who do not typically use social media have email accounts, making it an excellent way to broaden your marketing reach.
99% of Email Users Check It Every Day
According to the Data & Marketing Association, 99% of email users check their email every day, often up to 20x in a single day. If you implement email marketing, there is an excellent chance that your target customers will see those emails and be reminded of your brand even if they don’t open them.
51% of Email Users Have Used Email for Online Purchases
Statista reports that of email users in the United States, 51% have used their email to buy things online — which is higher percentage than those who use email for work or to communicate with friends and family. The only thing that email is more commonly used for is “everyday life.”
SMBs Report Email Marketing As a Primary Driver For Customer Acquisition and Retention
eTail’s 2016 report on omnichannel commerce states that 80% of the small and medium agreed that email marketing is the primary driver for both the acquisition and retention of their customer, ranking higher than everything else including organic searches, paid searches, and social media.
Millennials Like Email
Hubspot’s email marketing report for 2019 states that 73% of millennials still prefer email as the primary mode of communication from businesses. If your target demographic includes millennials (which it probably should), then you would be very unwise to ignore email as a marketing tool.
Email Marketing is Here to Stay
Based on these statistics — such as how many people have email, check it regularly, and have used it to make purchases — you can see that email marketing is not an old, outdated method that has been pushed to the side by social media marketing. On the contrary, it’s hard to argue with a 3,800% ROI on email marketing investments.
If you need help with email marketing, or perhaps you have never tried it before, then give us a call at Gauge Digital Media. We can assist you with your next email marketing campaign, as well as SEO, web design, graphic design, and search marketing.