When it comes to social media marketing, many businesses immediately think of Facebook and Instagram. However, there are many other platforms that can reap major rewards for businesses of every size. Twitter is one of the best kept secrets to grow your business, as the average Twitter user follows five or more businesses and over 80% of users have directly mentioned a brand or company in a tweet. Here are some of our best tips for using Twitter to grow your business this year.
1. Know Your Competition
While it’s never a good idea to copy your competitors, it is a good idea to know what they are doing. Start by seeing how your competitors are using Twitter. Are they engaging with customers regularly? Does the account seem to be primarily used for customer service? How are they getting people to share and like their tweets? Before you get started on your social planning with Gauge Digital Media to grow your business, it’s a good idea to know what you’re up against.
2. Complete Your Profile
Do you have a complete profile on Twitter? Before you can get started growing your account, it’s important to first make sure it has a profile picture, banner, complete description and that all applicable fields are filled out. If you don’t have a profile that is complete and coordinating, it makes it look like you might not be a real business engaging online. Make sure that your Twitter handle directly relates to your company or your company name. You should also check to make sure that your pinned tweet is relevant. If you have a new product that launched, that would be a great pinned tweet. If you primarily use Twitter for customer service, having customer service information pinned might be a better fit.
3. Add Value
Just like you would on any platform when you are trying to grow your business, adding value is paramount. Think critically about your target audience on Twitter and what they are interested in seeing. Are your tweets designed to make your followers laugh or to educate them on your products? It’s important to know what you’re there for and keep in mind that Twitter is designed to help connect you to others and create conversations around content.
Multimedia tweets can get up to 150% more retweets than tweets that don’t have a picture or video, so it’s important to consider that when crafting your 280 characters. You should also switch up the format of your tweets regularly. Things look overly automated and sterile when every tweet is one sentence, an image, a call to action and a link. We can help you with great social media content that will help grow your business on Twitter.
4. Talk Back
On Twitter, it’s all about having a conversation and creating dialogue. If you are tweeting out messages and then closing the profile until the next time you have a tweet prepared, you aren’t getting the most of the app. Tag them in your replies to their tweets, respond to their replies to your tweets and consider hosting giveaways that will get them excited and involved. Don’t think of Twitter as a place you go to say something and then leave. Instead, think of it like starting an email chain where you will return multiple times to engage with the replies.
5. Pay Attention
Twitter isn’t just a great place to engage with people who are huge fans of your brand, it’s also a great place to engage with people who might have had a bad experience. Social listening is when you pay attention to your tags and brand name use on Twitter to see what their experience is like. Twitter can give you unparalleled access to how your consumers are thinking, responding to your products and experiencing your brand. While this can be tough to read sometimes, it’s also an opportunity to learn what expectations are and make things right.
6. Set Key Performance Indicators
Without key performance indicators (KPIs), you will never know if you are on-track or off-track. KPIs help you to easily see if you are on the right track. Do you want your tweets to get a certain amount of views over the course of a month? Would you like to gain a certain number of followers? We can assist with realistic goal-setting and take care of setting effective key performance indicators that will grow your business on Twitter and beyond.
7. Look for Influencers
Finally, just like influencers and microinfluencers on Instagram can be valuable tools, they can also be helpful on Twitter. When you are able to engage with influencers and those who have the verified check mark, it will build your brand and expose you to even more people who might want to follow you. Look for influencers in your industry or who might want to use your product. Once you get the hang of searching for people and work with the team at Gauge Digital Media, it will be easy for you to uncover great people who can boost your image. If you aren’t sure where to start, try searching terms or keywords related to your industry on Twitter. You’ll get suggested followers and have a look at who is tweeting about things within your industry. It might take you a little while to get adjusted, but soon enough you will be able to grow your business on Twitter.
We Are Here to Help Grow Your Business on Your Website and Through Social Media
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 443-952-4060.
