The perfect landing page is absolutely vital to a successful online marketing campaign. Without question, you will want to learn everything you can about creating one that will accomplish your goals and align with your brand identity. Perhaps you are facing a few challenges along the way, or you aren’t sure how to gain more conversions. At Gauge Digital Media, we want to help you create a landing page that will make your company flourish and thrive. This is why we’ve taken the time to supply you with all you need to know about crafting an ideal landing page.
What is a Landing Page?
A landing page can be a homepage, a blog or a framing device for a lead form, but no matter the format the purpose remains the same: to lead your viewers in one single direction. The best landing pages are designed to achieve a conversion, which is an exchange between you and your visitor. On a landing page, the visitor will provide their information in exchange for a company’s offer or more information about the business. Some people might be hesitant to provide their personal information over the Internet, so creating the perfect landing page is key to accomplishing this main goal.
Why Should You Have One?
Landing pages are designed to get right down to brass tacks. In doing so, you will be able to quickly grab the attention of your visitors and guide them to the most important information you want to deliver. If your business has a website, you want your customers to interact with it in a way that benefits you. A landing page has multiple functions: it can educate, inform, direct, and most importantly, assist you in connecting with your potential customers.
How to Create the Ideal Landing Page
Keep it to the Bare Essentials
The single best thing you can do when creating a landing page is limit distractions. Make sure your wording is succinct and concise at all times. Keep any descriptions short and include images that draw the eye without screaming at your visitors. You want to be straightforward and get your message across quickly, otherwise potential customers will become uninterested and move on to the next business vying for their attention. Think about what is most important to your brand, and what action you want your visitor to take on the page. Then brainstorm how you can do this in the simplest and most direct way possible.
Cater to Your Audience
Businesses that up their number of landing pages from 10 to 15 show a 55% increase in sales. So, how do you add more successful landing pages? Knowing your audience is key. What kinds of people purchase your products and services? The more buyer personalities you can come up with, the more target audiences you will have. And more target audiences means more landing page options. If people feel like you are reaching out to them personally, like you know their individual wants and needs, you are much more likely to gain conversions.
Make it Mobile Friendly
When we seek out essential information on our phones, there is nothing worse than discovering a page won’t load. Our attention spans are limited, and when we don’t get results we quickly move on to a different option. As Google confirmed, higher speeds bring higher profits. People turn to their mobile phones for convenience and ease of use; if your business is unavailable on a mobile device, you will lose visitors and worse, dissuade them from returning. 86% of top landing pages are optimized for mobile access. If you want your landing page to succeed and achieve conversions, this is an absolute must.
Only Collect the Info You Need
Visitors are always wary of sharing too much information online, and they have been warned against this time and time again (and with good reason). Did you know that data shows if you decrease the forms on your landing page to four or less, your conversions will grow by 120%? Companies have to build trust, and customers need to know their private information is safe with you. Consider including trust signals or asking for an e-mail alone; visitors are typically more willing to provide this form of contact information, and as a business there’s a lot you can do with that one piece of data. The perfect landing page will respect its viewers while maintaining the goal of gaining conversions.
Top it Off with an Authentic Call-to-Action
While attractive imagery and an eye-catching header are sure to make your landing page a hit, you’ll want to consider the sign-off process as well. A whopping 90% of visitors who read your header also read your CTA (Call-to-Action). That means almost all of the potential customers who make it to your landing page will be engaged with this portion of your landing page! An excellent CTA will motivate your viewer to take action, and you can do this by ensuring the words sound both emotive and pressing. This is an opportunity they cannot miss. Also think about including a “thank you” page after your visitors submit a form. Remember, it’s small gestures like this that count the most.
We Can Help You Create the Perfect Landing Page
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 376-7709.