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So you started a local business. You have a website, business cards, your own business phone number, and a great product or service that you know people need. They just don’t know it yet.

Do these sound familiar?

  1. How do I attract new customers?
  2. Where can I get better leads? Or where can I get leads at all?
  3. How do I find the right customers?

The answer is likely local SEO. Local SEO is optimizing your website or online presence in a way that will attract potential customers from local searches.

Local SEO Gets You Results

Not all businesses focus locally, but most do. If you provide a product or a service where you need a physical presence, then a local SEO campaign is by far the best investment you can make to attract potential customers. Search Engine Optimization is the gift that keeps on giving. And once it starts to show results, it doesn’t stop, and usually begins to snowball. All it takes is a small investment and a little patience.

seo line graph data

Local SEO is quite different than the type of optimization that is meant to attract customers from an entire nation or the world. Local SEO focuses on a short list of things.

This list includes:

  1. Google My Business
  2. Reviews
  3. Local Directories
  4. Citations That Include Your Business Address and/or Phone Number
  5. Geo-targeted Keywords Based on Service Areas
  6. Local Area Trends
  7. And Even Local Competitors

Of course this is just the beginning. But when it comes to local SEO strategy, doing a few things really well, is better than trying to do everything.

A Powerful Marketing Tool

What really makes this the king of marketing for your typical local business, is that it isn’t the kind of marketing that convinces someone that they need something. Local Search Engine Optimization simply points people who are already looking for what you provide in the right direction. And that is the true power of inbound marketing.

There are infinite sources that will help you launch your own local SEO campaign. But be careful. Certain mistakes can be costly and you may find yourself blacklisted or penalized by Google. Some things are just best left to the professionals. Find out how we can help your perfect customers find you through a Local SEO Campaign. Call us today at (410) 376-7709.

Digital Marketing

Author Digital Marketing

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