Consistent and correct citations are important factors for ranking your business high on Google. If your business’ Name, Address and Phone Number (NAP) are consistent across all citation webpages, search engines will be confident in your business and rank you higher in the search engine results. Our team members describe why correct citations are essential for your business’ online presence and success.

Citations – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about Citations. Citations are a listing of your business’ name, address and phone number, otherwise known as NAP information, on major webpages like YellowPages, Yelp, Trip Advisor and many others.

Citations are an important factor in the ranking algorithms for Google & Bing.

According to the Moz local search ranking factors survey, “citations are the 3rd most important ranking factor” (Moz).

It is essential that you have your business’ correct NAP listed across the major citation sources. This includes your business’ local address and phone number. One of the biggest mistakes business’ make is using a P.O. Box or 1-800 number in their online citations.

It is also important to have only one listing. A duplicate listing occurs when a business has more than one listing for a single physical location online. When a business has duplicate listings, many negative outcomes can occur, such as ranking lower on Google.

There are thousands of citations on the web, it is important to keep these citations consistent if you want to rank your business locally in Google. Thanks for checking us out today, if you would like to learn more about this, you can visit us at

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