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The Importance of On-Page SEO

It’s important to understand that there are two sides to SEO. Off-page SEO refers to SEO strategies that don’t actually take place on your site. These can include social media marketing, content marketing, and brand building campaigns. It also involves other external factors like backlinks, mentions and shares. As you might expect, on-page SEO deals with anything taking place on your site. HTML, CSS, meta descriptions, keywords, content and images all make up on-page SEO.

What Makes Up On-Page Content

Any content you include on your website will have an impact on how much web traffic you receive. It will also affect how your site ranks in search engine results. In order to grow your business and improve your SEO strategy, it’s imperative to elevate your on-page content. So, what makes up on-page content exactly? 

  • Headings and sub-headings
  • Readable text
  • Important Keywords
  • Links to other areas of your site
  • Links to other sources
  • Grammar, spelling, punctuation
  • Short-form and long-form content
  • Images and other visuals

How On-Page SEO Can Help Your Business 

Having a firm understanding of on-page SEO will help you grow your business in a number of ways. It’s highly important for the following reasons:

  • Search engines like Google, Yahoo and Bing are constantly updating their algorithms and business practices. If you stay up-to-date with your on-page SEO, you can ensure your site will continue to rank well.  
  • Boost your ROI (return on investment). The more visitors you get to your site, the more likely it is that they will become customers. Investing time and resources into on-page SEO can grow your profits.
  • Most web traffic comes directly from search engines. Some businesses make the mistake of avoiding SEO and online ad marketing. Unfortunately, they don’t realize what they’re missing out on. Today, most people get the information, products and services they need by first utilizing search engines. 
  • Enhance your visibility. An effective on-page SEO strategy will increase the number of people who know about your business. All you have to do is make your content the very best it can be. 

Having learned what on-page SEO is and why it’s so valuable, let’s explore its components.

Meta Data

Meta data includes both your meta description and your title-tag. These are found in the HTML code of each individual site page. These two bits of information will be visible on your page’s search engine link, so it’s crucial to incorporate solid keywords here. Someone browsing through search results should be able to tell what information they’ll find on the page. Be clear and concise. 


In order to rank on search engine results, you have to prioritize quality content. What makes up quality? According to Google’s EAT principle, quality content is Expert, Authoritative, and Trustworthy. The writing on each and every page of your site should be precise, informative, and accurate. It should also be relevant, so always keep your potential customers in mind. When visitors come to your site, they’ll expect to find what they’re looking for. Incorporating the right keywords in your content should help you achieve this. Finally, consider what might make your business stand out. Visit a few competitor sites and ask yourself what your company does differently. How can you convey that to others?

Internal Links

You want users to be able to get around your site and navigate its structure easily. Make sure your navigation links are functional and easy to spot. Otherwise, search engines will have a tough time recognizing your pages. Including links to other areas of your site will help guide viewers as well. Additionally, you want to think about hierarchy. Each page should include a header, subheadings, body text, visuals, and clearly visible links.

Ways to Improve Your SEO Ranking

With well-formulated on-page SEO, you’ll be well on your way to success. After all, if you have a site that people can connect with, it only makes sense that you’ll generate more visitors. Popular search engines recognize well-crafted material and authoritative content that makes a statement. However, there are a few additional things to keep in mind if you want to improve your ranking. 

  1. Make sure each page is mobile friendly and accessible across all devices.
  2. Prioritize graphic design and visual appeal.
  3. Know your audience and speak to them directly.
  4. Always consider your user’s perspective and think about what they’re searching for. 
  5. Update your content regularly and create a posting schedule.
  6. Describe your visuals using alt tags.
  7. Improve your page loading time.
  8. Try partnering with other local businesses and collaborating on your ad strategy. 
  9. Hire a team of SEO experts to help you get the most out of your site’s SEO.

Remember, one size does not fit all when it comes to SEO. Your needs may depend on your business model and what you hope to gain by investing in online content. 

Partner with a SEO Expert to Learn More about On-Page SEO

If you’re looking to improve your on-page SEO strategy, Gauge Digital Media can assist you. Our specialists will supervise your ad campaigns, display ads across Google AdWords and Bing Ads, and amass data to enhance your brand goals. In addition, we’ll help you enhance your web design, graphic design, social media marketing and e-mail marketing strategies. No matter what business or industry you represent, our experts can help you reach new heights. For a quote or to schedule a call, contact us at (443) 376-7709.

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