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6 Ways to Optimize a Paid Search Campaign
By Gauge Digital Media | Local SEO | PPC | Search Engine Optimization

9 Sep: 6 Ways to Optimize a Paid Search Campaign

Many business owners understand that paid search is a powerful tool, but some assume that, once they type their credit...
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A Beginner’s Guide to Google My Business
By Gauge Digital Media | Local SEO | Search Engine Optimization

9 Sep: A Beginner’s Guide to Google My Business

Connecting with your target audience can be challenging, but one of the best ways to get it done is by...
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The Benefits of Claiming and Optimizing Your Bing Listing
By Gauge Digital Media | Local SEO | Search Engine Optimization

8 Aug: The Benefits of Claiming and Optimizing Your Bing Listing

While most companies think about Google when it comes to search engines, Bing is another major player that can help...
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Long-Tail Keywords: What They Are and How to Use Them in SEO
By Gauge Digital Media | Local SEO | Search Engine Optimization

8 Aug: Long-Tail Keywords: What They Are and How to Use Them in SEO

When it comes to getting your website found online, using the right keywords and combination of keywords is critical. Unfortunately,...
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How Google Reviews Impact SEO Rankings
By Gauge Digital Media | Local SEO | Search Engine Optimization

7 Jul: How Google Reviews Impact SEO Rankings

Many different factors can influence your search engine ranking, and businesses around the world spend time and money working on...
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White Hat vs. Black Hat SEO: Which One Should You Use?
By Gauge Digital Media | Local SEO | Search Engine Optimization

5 May: White Hat vs. Black Hat SEO: Which One Should You Use?

As you start learning about the world of search engine optimization, also known as SEO, you will hear the terms...
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7 SEO Trends to Watch for in 2021
By Gauge Digital Media | Local SEO | Search Engine Optimization

2 Feb: 7 SEO Trends to Watch for in 2021

Search engine optimization (SEO) is one of the best ways to make sure your target audience can find your business...
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How to Grant Someone Access to Your Google Analytics
By Gauge Digital Media | Digital Marketing | How-To Guides | Local SEO | Search Engine Optimization

1 Jan: How to Grant Someone Access to Your Google Analytics

Google Analytics is a powerful tool that helps you and other stakeholders get a glimpse at how users are finding...
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The Benefits of Optimizing Your Google My Business Listing
By Gauge Digital Media | Local SEO | Search Engine Optimization

12 Dec: The Benefits of Optimizing Your Google My Business Listing

Much like utilizing search engine optimization, or SEO, on your company’s website, optimizing your Google My Business listing is a...
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What is HTTPS and Why is it Important for SEO?
By Gauge Digital Media | Local SEO | Search Engine Optimization

11 Nov: What is HTTPS and Why is it Important for SEO?

Have you ever noticed those first four or five letters at the beginning of a web address: HTTP or HTTPS?...
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