Every year, social media continues to grow as new apps emerge, new users sign up and even more businesses expand their social media presence. If you aren’t on social media, that means that you aren’t taking advantage of the wealth of interested potential audience members that are out there. As social media platforms grow, however, it can also be harder to rapidly adapt to algorithms and stay afloat against the competition. Here are some of our best tips for social media success.
1. Plan Ahead
When you see a post go viral in your social media feed, it often feels like something that happens as an organic surprise. To some degree, successful posts are the result of random chance. However, behind every successful regular posting strategy is just that—a strategy. You need to have a clear idea of what you want to get from your time on social media and how it will fit into your other marketing plans. Gauge Digital Media can help you in defining what you want to get from social media, defining your target audience, developing your brand persona and creating great posts that are likely to succeed.
2. Start on Popular Platforms
There are many different social media apps that cater to more specific niches, but when you want to start on your path to social media success it’s a good idea to start with the major players. Think about what your target audience is looking for and start small with an app like Facebook, Instagram or LinkedIn. We can also help you in thinking about where your target audience spends time and the best ways to reach them. For example, if you want to target young adults, you are more likely to find success on Instagram than Facebook.
3. Don’t Just Brag
As a business, you are very proud of the products and services that you offer. That’s a great thing! However, how would you feel if you had a friend who only posted about how great they are non-stop? Every time you refresh your Facebook feed, there’s another post from them at the top just talking about their success and not asking for feedback or engagement. Would you want to keep following them or be likely to start turning the other way? The same is true of brands that want to find social media success. Your posts should not just be about you, your employees or how great your business is. Instead, you should produce content that aligns with what your target audience is looking for. Do they want to be entertained with something that is funny? Would they prefer to learn something from an expert in your field like you? Posting a mixture of content is also a great way to tailor to multiple audiences.
4. Don’t Be Afraid of Influencers
Influencers can be polarizing, but there is tremendous value in micro-influencers who have smaller overall follower numbers but who have a strong hold in their niche. Whenever influencers are happy about your product or service, it is a great way to get their followers into your sales funnel and attract and new audience. Because influencer marketing is so profitable, it can attract people who are not necessarily those you would want to work with or who might have purchased their followers. The team at Gauge Digital Media can help you to tell the difference between the two.
5. Talk Back
Engagement is one of the things that can magically make your posts gain traction and popularity. However, the comments and likes on your video will not just appear magically without your intervention in most cases! You should take time to engage with your audience and the people who are taking time to engage with you. A social media community does not form without participation from all parties, so remember that every time you take the time to reply to a comment or like something that someone replied to you. Gauge Digital Media can help you with handling your social media profiles as you grow and reach social media success. Your brand persona can be created and used to reply to comments so that it always feels like your business replying and not like the many individuals that might make up your business and our team.
6. Analyze and Adjust
Finally, when you are reaching for social media success, you should take time to read and learn about the analytics that are available to you. These analytics allow you to see how well your posts are performing and get a close look at exactly what is clicking and what might need improvement. The great thing about analytics is also seeing more information about your target audience and what they might like. The more that you learn about your audience demographics, the more that you can tailor your future content to them. Gauge Digital Media can work with you to continually tailor and refine your posts to align with your goals and do an even better job reaching your audience. Little things, like tracking what time of day gets the most engagement on your posts, can make a big difference in your social media success and your overall social media strategy. By working with the professionals, you can learn more and find out how to make your business truly thrive online. If you’re ready to get started, the team at Gauge Digital Media is here to help.
We Are Here to Help You Optimize Your Social Media Profiles and More
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 443-376-7709.