You do not need statistics to understand the important impact mobile devices have on our lifestyles. Just spend a few minutes at a busy street corner and watch the people pass by.
However, statistics still play a role in determining why a mobile friendly website is important for your business. The average time spent on a smartphone approaches five hours day. More than 50% of mobile device users purchased a new product or service by searching online by using a smartphone.
Mobile devices are here to stay, and that might be the most compelling reason to design a mobile friendly website for your business.
What Exactly is a Mobile Friendly Website?
When you think about a mobile friendly website, the first thing that pops into your head is proper formatting. After all, a website uploaded via a mobile device will be seen through a much smaller screen. Here are other factors that define mobile friendly business websites:
- Easy to use navigation tools
- Super-fast download speeds
- Large buttons
- Text size that does not require a telescope to read
Let’s review six reasons why a mobile friendly website is good for your business.
Google Loves Mobile Friendly Business Websites
Google’s algorithm changes frequently throughout the year, impacting website rankings daily. One factor that Google has not changed in its ranking system is mobile friendly websites.
You have to develop a mobile friendly website for your business not only to avoid a Google penalty, but to rank higher on the search engine as well.
Improved Brand Engagement
Consumers that access an easy to download and readable mobile business website are much more likely to become repeat customers. Since most consumers bounce between electronic devices, it makes sense to capture the attention of consumers that are always on the go.
Presenting a mobile friendly website will improve how you customers engage with your brand.
Mobile Friendly Websites Build Trust
Did you know 57% of consumers will not recommend a business that has a poorly crafted mobile website? They say first impressions matter. If you present a mobile website that takes too long to upload or the content is hard to navigate, then you will not be able to build the level of trust needed to gain potential lifelong customers. A mobile friendly design will allow you to build the trust needed for Google to rank your business higher in search results.
Stand Out for the Right Reasons
One of the most compelling reasons to create a mobile friendly website is to attract more potential customers to your business. Responsive mobile websites presenting helpful information that does not require squinting on small screens to read can help make your business stand out among the competition. Customers that love your mobile website will pass on the good word to friends, family members, and professional colleagues.
Most consumers have short attention spans, meaning business owners have to create eye-catching content to grab someone’s attention right away. Your mobile website not only has to attract the attention of consumers, but it also has to motivate consumers to stay focused on what you have to offer. A mobile friendly business website should never take more than two seconds to download. It also should be formatted to highlight where you want potential customers to place their undivided attention.
Enhanced Browsing Experience
Your mobile friendly business should not have as many pages as the pages uploaded to your standard business website. Nonetheless, the pages you do create for your mobile friendly website should be easy to access because of user-friendly navigation tools. Make sure to give your mobile website visitors navigation tools that do not require a CSI to detect. It’s also essential you have a responsive website that enhances user experience for your mobile visitors.
Contact Gauge Digital Media Today
One of the most important services offered by Gauge Digital Media is helping business owners and operators increase sales by developing mobile friendly websites. Learn more about us by calling our office at (410) 376-7709 or by submitting the online form.