Some business owners believe that visual imagery and minimalistic text is the key to a successful site, but this isn’t accurate. It’s important to remember that style and substance go hand in hand. Today, people of all ages still need access to reliable information before they make a purchase. This doesn’t just include product descriptions, but blogs and other long-form content.
When a customer is considering a new tool, like a sewing machine or a weed trimmer, they probably want to know how it works. A business that sells products like these should be knowledgeable enough to speak about them. With blogs, you have the opportunity to directly communicate with your customers and share useful tips related to your merchandise and/or services. If more customers spend time on your site, they’re more likely to invest in what you’re offering. Blogs also help you build trust and improve your reputation within the industry.
Beyond this, blogs are an essential SEO tool. If you want to drive traffic to your site and spread brand awareness, then you need to include blogs in your digital marketing strategy. Here’s why.
1. Blogs Keep Your Site Up-to-Date
More than likely, you’ve come across websites that are outdated or include inaccurate information. Some business owners believe that simply having a website is enough. Blogs encourage you to commit to writing content on a regular basis. All you have to do is choose a few relevant topics to get started. What questions do your customers typically ask you? That can be an excellent starting point. No matter what you choose, posting blogs is a great way to ensure that your site remains current. Search engines like Google prefer fresh, updated and relevant content. If you want to rank well, blogs are a major asset.
2. Blogs Give You More Opportunities for Ranking on Google
Blogs increase the organic search volume on your site. Search volume is free traffic that Google provides. Every time you post a blog, it gives you the opportunity to rank in a Google search and bring more visitors to your site. The more topics you cover, the more Google is likely to take notice. Their job is to connect viewers with relevant content that matches their query. Posting numerous well-written, keyword-rich blogs increases your chances of being seen.
3. Blogging = Keywords = More Web Traffic
Write up a list of topics that you could potentially post to your site. When you’re finished, you’ll find a wide range of keywords that can help you rank on search engines and boost web traffic. People conduct specific searches to find specific information. If they find what they’re looking for, they’ll be more likely to make a purchase. You can attain more conversions with effective keywords.
4. You Can Add Internal Links to Your Blogs
Your internal links tell Google that the information in your blogs is related to other parts of your site. Search engines will view your sites as more valuable when you include internal links. They can also guide your viewers toward parts of a site they don’t tend to visit, like your “Contact Us” page. As a result, internal links improve user experience. It’s simply easier for visitors to click on a link inside text (like “read more about our services here”) rather than navigate to the correct page on their own. This keeps them engaged and makes their transition between pages smooth and effortless.
5. Blogs Give Your Business a Sense of Authority
Customers prefer businesses with plenty of expertise in their field. They’ll be much more likely to choose a site with honest, authoritative content. If you’re investing in something like IT security, for instance, you want to know that the company you choose is knowledgeable. They should be able to provide up-to-date information on the latest advancements in the industry. If they follow through on this, more customers will seek them out. Google will then notice when more visitors are attracted to your site. Therefore, building authority gives you more weight in search engine rankings.
Gauge Digital Media Can Optimize Your Blogs
Do you need assistance with the blogs on your site? We can optimize your website for search engines to help you get the highest return on your investment. At Gauge Digital Media, we’re experts when it comes to digital marketing, and we can help you grow your business. Our specialists will assess your content, direct your ad campaigns, display ads across Google AdWords and Bing Ads, and more. No matter what you want to achieve, our experts can help you reach your highest goals.
We Are Here to Help Grow Your Business Online and Through SEO
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 376-7709.