Content writing is one of the most important components of SEO. However, it’s not always easy to figure out where to begin. What makes writing successful? In this article, we’ll look at ten different content writing strategies and what you need to do to make yours a success.
1. Keywords are Key!
Keywords keep your content centered, and they help you rank in search engine results. Remember your objective. When an author writes a book or a personal essay, they have the freedom to go off-track now and again. With content writing, the main goal is to direct an audience towards a business. In order to do this, it’s important to stick to your topic and keep your keywords precise. However, you can still get creative with your wording. Longer keywords that are targeted to a niche can help the success of your content.
2. Use Hierarchy
Your visitors don’t want to read long blocks of text with no end in sight. Before you start writing, plan ahead by creating an outline with a title and various subheadings. Break your text into smaller paragraphs that are easily digestible. If you want to reach broader audiences, you need to embrace different age groups and buyer personas. It’s crucial to keep your writing accessible. Hierarchy is the best way to ensure your readers will stay on the page.
3. Stay Updated
One of the most essential SEO factors is relevancy. Is your written content up-to-date? Does it incorporate recent information and cite pertinent topics? Read the news, keep tabs on social media hashtags, and keep your ear to the ground to ensure your content is current.
4. Don’t Forget Link Building
If someone else links to your site and brings visitors to your content, you want them to stick around for a while. One of the best way to do this is by building links. In your copy, try to include 1-3 links to other areas of your site. This way, curious readers will delve deeper into your content and learn more about your business.
5. Incorporate Videos and Images
In addition to link-building, videos are highly successful as they increase sharing. For instance, including an embed code along with your video lets users post it elsewhere. This will bring all kinds of visitors to your site! Additionally, visual components like images help keep viewers engaged with written content. Think back to “hierarchy.” Pictures break up text the same way subheadings do. They give visitors something to look at and engage with aesthetically.
6. Check Grammar
It is key to produce high-quality written content that people want to read. This means ensuring that your sentence structure is correct and concise. Creating content is a way to advertise, but you still need to check your grammar as you would with any published piece. Read your words aloud a few times; this should help you get a feel for how your content sounds. If your writing seems shoddy to you, it will come across that way to others.
7. Speak with Authority
Backing up your written work with authoritative sources is a great way to boost your SEO ranking. It’s well known that search engines like Google give reputable sites higher placements. Use this to your advantage. Always cite your sources and link to other trustworthy sites to demonstrate your authority. If you’re speaking on a topic, you want the phrasing to sound confident. Someone who owns a record store, for instance, would benefit from sharing their musical expertise. The same goes for any company. Share what you know and back it up with help from experts.
8. Be Thorough
There’s nothing wrong with writing short-form content, but it should still be informative. What are you trying to convey? If you’re trying to educate your visitors, be as detailed as possible. Potential customers come to you because they want to learn more. If they’ve reached your site, they’re already interested. Your job is to maintain their interest. When writing content, always offer comprehensive material that covers the subject matter. By keeping viewers engaged, conversions will increase.
9. Consider Search Engine Queries
Think back to the search engines you’re trying to rank in. When visitors type words into the search bar, they’re asking the Internet a question. Your business should be able to provide the answer. When crafting content, consider what question you are answering. The goal is to keep your piece focused on potential customers. If you picture them asking you a question, it can help to guide your piece.
10. Partner with a SEO Expert
If you’re looking to improve your SEO content writing strategy, Gauge Digital Media can help you achieve your highest goals. No matter what industry you represent, our experts can help your business thrive.
We Are Here to Help Grow Your Business Online and Through SEO
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 376-7709.