Increase Traffic Immediately with Targeted Advertising
PPC (Pay Per Click) Advertising is a great way to drive targeted traffic to your site and start winning customers right away. It is important that you have experts managing your campaign. While many business owners try to create and manage PPC campaigns themselves, the cost of expert management is easily justified by an efficient campaign setup.
Our Approach to Pay Per Click Advertising – Conversions Over Traffic
While traffic is a metric that we track and typically try to increase, it isn’t what matters most. We measure our success on what really matter: conversions. While a conversion can mean different things to different organizations, the goal is clear – maximize lead submissions, phone calls, on-site purchases, or whatever your end-goal may be.
Google AdWords & Bing Advertising
We will determine the best network(s) to place your ads & create a custom campaign determined by your industry, competition & how you do business.
Google Analytics Integration
We will integrate your pay-per-click campaigns with Google Analytics to track key markers including traffic, traffic sources, and conversions.
Ongoing Campaign Optimization
We will continue to track your campaigns and make ongoing adjustments to provide the best results and an efficient budget.
Tracking & Reporting
We track every important metric so that we can continually improve your campaign success. We track everything from your website traffic, geographical sources, lead conversion, bounce rate, and visitor traffic flow so that we can concentrate our efforts in the right places.