Two of the best digital marketing tools for businesses include Google Smart Campaigns and more traditional Google Ad search campaigns. Both of them are very effective tools that can direct new members of your target audience to your business and help you make an impact online. However, which one is right for you? How can you get started? Gauge Digital Media can take care of every step of the process and help you start reaching new customers online.
What Are the Differences Between Google Smart Campaigns and Google Search Campaigns?
The biggest difference between Google Smart Campaigns and Google search campaigns is the amount of control that you will exert over the campaign. Google Ads allows you to fine-tune every aspect of the campaign, including ad text, ad format, bidding, schedules, keyword selection, location targeting, budget, conversion tracking and more. Google Smart Campaigns are very effective, but they require giving up some control and merely creating an ad, selecting a category for your business, setting a budget and letting the algorithm take over.
Another key difference between the two is the amount of time required. Google Ads requires constant upkeep, while Smart Campaigns are optimized by Google instead of your digital marketing professional. Once everything is set up and taken care of, Google will take care of the rest.
Two of the best digital marketing tools for businesses include Google Smart Campaigns and more traditional Google Ad search campaigns. Both of them are very effective tools that can direct new members of your target audience to your business and help you make an impact online. However, which one is right for you? How can you get started? Gauge Digital Media can take care of every step of the process and help you start reaching new customers online.
Are Google Smart Campaigns Worth It?
Yes! Smart Campaigns are different, but they can be very promising for businesses of every size. Setup time is fast and streamlined, and Gauge Digital Media can take care of the entire process on your behalf. They are simpler than traditional Google Ads, but still pack the powerful punch that advertising can provide. Because Google is choosing your keywords for you and adjusting things based on their algorithm, you can sometimes experience even better results than you would with a more detailed campaign. Google will still supply you with data about your ad’s performance, like click-through-rate and conversions, so that you can see how you are doing.
What Businesses Can Benefit From Google Smart Campaigns?
Smart Campaigns are not right for every business, as you are limited to one ad, do not have as much control over the campaign and are limited to a lower number of metrics. However, they can be a powerful tool for many businesses. Some of the businesses that can benefit from Smart Campaigns include:
- Small businesses
- Businesses with small budgets for Google advertising
- Businesses who want a simple way to dip their toes into search engine advertising without a big commitment
- Businesses who want to be “hands off” with their advertising
Gauge Digital Media can take care of traditional Google Ads advertising or help you branch out using Google Smart Campaigns.
What Are the Best Practices for Google Smart Campaigns?
- Start Small: While you are determining whether or not this advertising method is right for you, it’s a good idea to start small to see how Google Smart Campaigns work. Set a budget and stick to it so that you can see how Google manages it. Once you see how it works, you can decide to run a comparison campaign with your marketing experts at Gauge Digital Media using Google Ads to see which gets you better results.
- Schedule During Business Hours: If you are only open for certain hours, it’s a good idea to limit your ads to business hours. Scheduling can influence your conversion rate, as nobody wants to leave a message on a phone that isn’t being picked up.
- Check Search Phrases: With Google Smart Campaigns, they will be determining the keywords that are used. However, you can toggle off certain terms that have low value to help influence the results.
- Keep it Professional: Smart Campaigns work best when you also have a Google My Business listing connected to them. Make sure that you have a professional, updated listing. It’s a great idea to include professional photos of your space to make a great first impression. Without professional pictures, user-submitted photos or a still from Google Street View might be displayed instead. We can guide you in completing your Google My Business profile to get great results through regular search and when running paid Google campaigns. With the right partners and strategy on your side, it’s easy to reap the benefits of online advertising.
Are You Ready for Help Running Your Google Smart Campaigns?
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 410-376-7709.
