October 19, 2022
What are Responsive Search Ads?
In 2018, Google rolled out a new ad type called Responsive Search Ads. This exciting…
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September 14, 2022
6 Common PPC Mistakes to Avoid
Nowadays, online marketing is everything. While traditional media such as print advertising still have their…
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August 30, 2022
What is the Google Ads Optimization Score?
There’s a reason why over 80% of global businesses trust Google Ads for PPC (Pay…
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June 2, 2022
How to Optimize for Voice Search
Twenty years ago, it would have been hard to imagine talking to a computer. Now,…
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May 27, 2022
PPC vs. CPC: What’s the Difference?
When your business is preparing to invest in digital marketing, two of the acronyms that…
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April 6, 2022
How to Use Negative Keywords in Google Ads
It is important to optimize your keyword selection for Google Ads to build a successful…
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March 8, 2022
How to Improve Your Facebook Ad Results
A whopping 69% of Americans use Facebook. Like it or not, Facebook is still a…
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February 1, 2022
5 Tips to Reduce Bounce Rate
It’s common knowledge that if you own a business, advertising helps bring people to your…
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January 19, 2022
A Quick Guide to LinkedIn Ad Specs
There are over 750 million users on LinkedIn. According to the Pew Research Center, 51%…
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January 6, 2022
Which PPC Metrics Should You Focus On?
If you aren’t already familiar with the term, PPC refers to “pay-per-click” advertising. With PPC…
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