No matter what type of industry you’re in, your website has a significant effect on how your customers perceive you and your brand. Just as it’s not acceptable for a large corporation to have a sub-par website, neither should a small business like yours. To get the results you want, all you need to do is incorporate the right changes.
When you have a robust website that instills trust in your customers, you’ll make more sales and attract return business. Think of your website as your very own digital salesperson, not just as a page to sell your products or tell people about yourself.
With a successful website that incorporates a solid design with a targeted advertising strategy, you’ll be setting your business up for success. At Gauge Digital Media, we help you create a stunning website that isn’t just gorgeous to look at but also creates your brand awareness and emphasizes your digital footprint.
If your website lacks one of the following elements, it’s time for a change. At Gauge Digital Media, we can help you make it happen.
1. What You’re About
The consumers of today are no longer complacent with “sales-y” jargon that doesn’t give them the information they need to make a decision. Customers also care about the companies they buy from, the causes they support, and who the people behind the service are.
If you don’t have a clear and visible “about” section, that may cost you business.
2. A Solid Design Strategy
Web design is essential, and not just because you want it to reflect your brand or look “good.” Effective website design also means user-friendliness, cohesion, and compatibility. The visual elements must have a balance and harmony. Even issues such as dead space, font, and alignment make a difference.
At Gauge Digital Media, we help you create an eye-catching website that’s both beautiful to look at and also fully functional and responsive.
3. Testimonials and Reviews
We’re talking about real reviews from customers who love your service. With a genuine review from a person to whom your target clients can relate, you’ll have a higher chance of success selling your product.
Testimonials and reviews increase trust. Your customers want to hear from real users of your product, not just the company selling it.
4. Unique Images
Plenty of websites nowadays contain breathtaking images that web designers get from creative commons free of cost. However, those same generic images often appear repeatedly on many sites, so they become stale lose their “wow” value..
The best way to counter the issue of repetitive images is to take your own. If that is not feasible, the second-best option is to browse several stock image banks or royalty-free websites for the right pictures that perfectly captures your message or theme. If necessary, pay a little extra for exclusive rights.
5. Optimized Content
If you want your website to appear in search engines, you need to optimize its content. That doesn’t just mean the actual copy of your website. It also means paying attention to your image captions, meta descriptions, and tags. Learn more about Search Engine Optimization (SEO) strategies.
6. Spectacular Copy
Good copy is still relevant, perhaps now more than ever before. When you have content that contains beneficial information that can help people make an informed decision, you will make more money. Make sure that the content is authentic and expresses the tone and the personality of your business and brand.
Copy that doesn’t engage your reader will cause them to leave your page and won’t get your message across.
7. A Sign-Up Form
Even if you don’t like sign-up forms, research shows that they are still relevant and can make a difference in your conversion rate. A simple sign-up form pop-up should do the trick, and it is easy to add them to your site. Make sure that you have a digital marketing strategy to send newsletters and marketing emails before asking users to sign up.
Contact Gauge Digital Media
Our experts at Gauge Digital Media know websites inside and out, and we will take the time to refine each page so it can work to your advantage. Using our marketing experience and the talents of our creatives, we will generate a site that will sell your product—and look good, too.
It’s not always easy to make changes to your website—especially if you have many pages or not enough time to do so effectively. Our experts at Gauge Digital Media will take care of your heavy lifting, revising and updating your website in no time.
Contact us today for a consultation! Let us help you create a website design and management strategy that will tick all the boxes. Allow us to use our comprehensive approach to help you establish a digital identity that will reach the right people and generate more interest in your product or service.
Don’t let a weak website undermine your digital marketing strategy. Your website tells your customers everything they need to know about your brand—getting it right will make a difference in your bottom line.