Blogging is important for your business’ online presence and success. There are many benefits of blogging on your business’ website, such as increased traffic on your website, improved search engine optimization, and established authority.

Blogging for Your Business – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about blogging for your business.

Your blog is a direct reflection of your company. It is necessary for your business to have a powerful online presence in order to stand out among your competitors.

There are a lot of benefits of having a blog, but today we are going to take you few just a few of them. The number one benefit being is blogs drive traffic back to your website. Blog posts can be shared on social media sites, like Facebook or Twitter. These will naturally drive people back to your company page. It is also important because it increases and attracts leads for your company. When you post a blog, you are creating new content and this is what Google loves to see.

According to Hubspot, business-to-business marketers that use blogs receive 67 percent more leads than those that do not. Blogs gives you the opportunity to create relevant content for your customers. It is important to use blogging as a marketing tactic to drive traffic back to your website.

Blog posting the right way can really help improve your company’s SEO or search engine optimization. There’s a lot that goes into this, but we will touch on a few of the main points. One thing you want to try to do is use keyword that you think people might be searching for, to find the product or service your business offers. Other couple things that are important – you want to make sure your content is fresh and relevant to your business. Why do you want to do these things? It’s because Google rewards companies that do this with better visibility in search engine results.

Only 33 percent of business-to-business companies use blogs. So just by incorporating blogs into your website you would be ahead of your competitors.

The third benefit of blogging is that blogs establish authority for your business. Well-written content will provide visitors will information that answers their questions. According to Hubspot, blogs have been rated the 5th most trusted source for accurate information. And last, blogs give your business the opportunity to express your business’ brand and personality. 

Having a blog for your company is really important to your online presence and your success. Blogs don’t cost you anything, except maybe a little bit of time. If you’d like to learn about this, check us out at