Why Building An Online Presence Is More Important Than Ever

In a world of digital absorption, many companies and organizations still have little to no digital presence. However, it is absolutely essential for your business to have an online presence. Establishing an online presence makes it easier and more accessible for customers to learn about your business and for you to showcase your products/services and market your brand.

When a business neglects establishing an online presence, the business openly throws away leads, revenue, and potential customers. Even if your company does not conduct business online, current and potential customers are expecting to see you online. With “over 85% of searches for products and services happening online,” (Forbes)  your business must be online in order to be successful.

Billboards, radio ads and TV commercials initially grab potential customer’s attention. However, they may only remember the business industry, or services you sell, and turn to the Internet to search for solutions. If potential customers are unable to find your business online, they will do business with your competitors.

With the increasing use of technology, if your business doesn’t have a website, your competition will beat you substantially. An online presence is one of the most important investments that a business can make. If you would like to learn more about how Gauge Digital Media can help improve your online presence, contact us for more information!

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