SEO & WEB DESIGN FOR FINANCIAL SERVICES
On-Site Search Engine Optimization
Financial service companies tend to have websites that are very similar to their competition. While the first step should be to have a beautiful and unique web design make-over, having your website optimized to be unique is very important. Your site is most likely optimized the same exact way your competitors’ sites are optimized. Search engines reward sites with original content, so matching your competitors is a problem.
Reputation Management | Online Reviews
It only takes one visible bad review to cost you a considerable amount of business in the financial services industry. Next to having great online visibility is having a great online reputation.
Content Creation & Promotion
Most financial service companies, investment firms and banks don’t have a content rich website. By having valuable information and compelling content on your website, you can position yourself as an expert to people looking for the services you offer. Great content also helps improve your search engine rankings.
Social Media Marketing
The social media generation is at the age now where if they aren’t already using some type of financial advisory service, they are either looking into it or have anxiety about their not doing so. There are a few great social media platforms where these future clients can be reached. Social media marketing should be part of your marketing plan.