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Our Whiteboard Wednesday video provides you with an SEO tip, relevancy ≠ quality content. Google states, “the key to creating a great website is to create the best possible experience for your audience with original and high quality content.” However, relevant content does not mean quality content. Watch our team describe the differences between quality and relevancy, and how incorporating both can improve your business’ SEO.

SEO Tip: Relevancy ≠ Quality – Transcript:

Welcome back to another addition of Whiteboard Wednesday with Gauge Digital Media. I’m Brett. Today, Becca and I are going to be giving you a little SEO tip, that pertains to one of the specific ranking factors that search engines look at.

Search engines like Google, Yahoo and Bing, love great content. What makes content great, as opposed to just content? Content should be relevant and of high quality. It is important to look at quality and relevancy as two separate aspects of content creation.

Moz provides a list of Potential Ranking Factors with Quality and Relevancy examples.

Quality examples include:

  • General content quality
  • Authority, Expertise & Trustworthiness
  • Page rank
  • Reviews
  • User Experience while on your website

Relevancy examples include:

  • Keywords and Topics
  • Freshness
  • Diversity
  • Intent
  • Location
  • Including images in your content.

Moz also provides us with the 2015 ranking factor analysis, using data from experts’ opinions on ranking factors. As it is shown, content is ranked as the 3rd most important factor.

From those examples, it should be pretty clear that relevancy does not equal quality, when it comes to creating great content. But that doesn’t get rid of the potential to have relevancy without quality. You could have content that is relevant to your business, but without great quality. You could have the opposite too, quality content that isn’t relevant to your business, but that wouldn’t make sense to post that on your website.

A couple things to keep in mind for creating quality content: you want it to be useful and informative, credible and engaging, and ideally you want to bring more value to your clients than your competitors are bringing to theirs.

According to Google Search Console, creating valuable content is essential. Google states, “The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.”

As shown in a graph by Moz, it is important to be patient when improving your business’ SEO. These improvements occur over time. Remember, just because content is relevant to your business, this doesn’t mean it is of high quality. When you’re looking to create great content, to continuously ranking better in search engine results, it is definitely important to look at both of these as separate aspects of content creation.

If you would like to learn more about Gauge Digital Media, or the SEO services we have to offer, you can always check us out at www.gaugedigitalmedia.com. We look forward to seeing you next week for another addition of Whiteboard Wednesday!