If you want to know if website hosting impacts search engine rankings, the answer is yes! However, there’s a lot that goes into web hosting. Below, we’ll discuss the ins and outs of this approach and how it impacts SEO.
What is Website Hosting?
You may be wondering what web hosting is and how it can benefit your business. Essentially, web hosting companies allow marketers to take up space on their servers. With the help of a host computer, you’re able to supervise your web data and let customers gain admittance to your site. When you upload information on a company’s web servers, anyone can access them. For businesses, web hosting provides a wide range of benefits from security to file space to site maintenance.
How Web Hosting Impacts SEO
Selecting the right web host is key to a successful SEO strategy. If you choose a poor web host, it could greatly impact your UX (user experience). On the other hand, an excellent web host can give your marketing game a major boost. Here, we’ll take a closer look at what aspects of web hosting can benefit your search engine ranking.
1. Page Loading Times
Page load speed is one of the most important factors in Google’s search engine algorithm. When users navigate to a site that doesn’t load, they leave quickly and move onto a better option. Google puts sites with the fastest speeds first because those are the ones customers can access easily. When they reach the site, they stay rather than “bouncing” to another option. Therefore, it’s crucial for your site to load quickly across multiple devices.
Poor web hosting companies only offer low bandwidths. Unfortunately, this increases page loading times and negatively impacts your SEO ranking. Great web hosting companies don’t crowd too many sites onto one server. Always check with your chosen web hosting company to find out more about site speed. Ideally, the location of their servers should also be relatively close to your target audience or market.
2. Downtime vs. Uptime
When your site is down, customers can’t make purchases. You definitely don’t want something like this to happen! When a site is down, users will leave just as they do when a site loads slowly. As a result, you’ll lose profits and your SEO ranking will tank. This is why it’s so important to pick a reliable web host. Be sure to do your research first and look into reviews before selecting a web hosting company. Consider connecting with other colleagues in the area and asking their opinion. Word of mouth travels fast, and if downtime is an issue with a certain web host, you want to avoid that at all costs.
3. A Team of Experts
When you partner with a web host, you’ll have access to a team of support agents when you need them. If they are able to resolve issues faster than you can, that is a major advantage for SEO. After all, the highest ranking sites on Google address problems quickly and efficiently. To become one of them, you need a team of experts on your side.
4. Professional SEO Tools
By selecting the right web host, you’ll have access to an array of free SEO tools and strategies. These will help you choose successful keywords and monitor engagement metrics. Ultimately, you’ll be able to utilize a web host’s professional SEO tools to customize your experience and boost your ranking. Web hosts may also offer free SSL certificates, which are highly important security measures. If you own an eCommerce business that accepts credit card information, SSLs are a must-have. According to Google, sites without this feature rank lower in their search engine results.
Additional Benefits of Web Hosting
If you’re trying to grow your business, there’s nothing better than selecting a great web host. Web hosting lets you partner with a group of experts to boost your SEO ranking and optimize your UX (user experience). Believe it or not, web hosting offers plenty of additional benefits. Aside from heightened security, less downtime, improved speed and SEO tools, you can also enjoy:
- Choose between different service plans that suit your budget
- No in-house server required
- Backup servers
- Use a hosting server for cloud storage
- Unlimited space
- More control over your content
- Obtain your own domain name and e-mail address
We Are Here to Help Grow Your Business Online and Through SEO
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at (443) 201-7709.