When it comes to getting the most for your advertising money, Facebook is a great place to start. Studies show that Facebook is the best social media site for driving conversions, so dedicating time to developing effective Facebook ads is critical. How can you increase your Facebook conversion rate and ensure that you are getting the most out of your investment? Gauge Digital Media is here to help.
What Are Conversions?
First, it’s important to understand exactly what conversions are on Facebook. Conversions are one of the most important metrics that you receive when you advertise on Facebook. A conversion typically refers to when someone converts from being a browser on your website into a buyer of your product or service. Conversions are the entire reason why businesses invest in social media strategy—to get new customers who love their products and services! While conversions are often purchases, they can be other things that matter to you, like signing up for a newsletter. As long as you have a specific goal in mind, you can measure your conversion rate and take steps to increase your Facebook conversion rate.
7 Ways to Increase Your Facebook Conversion Rate
Define What a Conversion Is
Before you are able to increase your Facebook conversion rate, you need to define what a conversion is for you. Are you looking to have the user view content or add a product to their shopping cart? Do you want them to make a purchase? Would your goal be getting more followers? In general, it’s a good idea to create separate ads with different goals in mind if you want to measure more than one type of conversion. The content that might get someone to follow you for the first time is different from content that might sway someone to complete a purchase.
Think of the End Goal
When you want to increase your Facebook conversion rate, you should always have the end goal in mind and consider where that goal might take place. Installing Facebook Pixel on your website will be key in determining whether or not someone who clicks on your ad actually makes a purchase or just browses for a few moments. When considering the end destination, you should also make sure that you have continuity across platforms. If you are making an ad that is for your social media services, you should make sure that your landing page attached to the page isn’t for your retail store.
Users today don’t take very long before they decide whether to stay on a website or navigate away, so you have only a split second to make your first impression. When you design your ad, you should make sure that there is not too much text. If you need to include text, make sure that there is not too much or Facebook might place regulations on how and where it is shown. Check your images to ensure that they are high resolution and appropriate for display on the places where your target audience might see the ad, like a phone or desktop computer.
Keep It Short and Sweet
If you are trying to increase your Facebook conversion rate, focus on conveying the right information in the shortest period of time. If a user is taken to a page where there is too much text and too much detail, the chances of them engaging with the content are low. When writing your copy, it helps to work with a company like Gauge Digital Media. We have expert copywriters who can ensure that your copy is perfectly crafted.
Have a Clear Call to Action
You would be surprised to know how many companies work hard to create a great ad and completely forget to have a clear call to action. If you want to increase your Facebook conversion rate, make sure that you are clear and concise when telling the audience what action you want them to take. If you want them to make a purchase, using “Buy Now” is a better idea than something vague like “See More”. Make sure that someone who has not seen your company or ad before would know exactly what action to take when they see your ad.
Tailor Your Ad
Facebook gives you an option when setting up your ad to check off the “conversions” box under the Optimization for Delivery category in your ad. If you cannot find this option, look under the Budget and Schedule section. While this is totally optional and won’t make or break your ad, some studies have determined that checking it can increase your conversion rate and get the best possible results.
Pick the Right Ad Format
Did you know that Facebook allows you to choose from multiple types of ads depending on your campaign goals? For example, carousel ads are more appropriate when you are trying to advertise multiple products or highlight many features within a single product. Facebook Canvas ads are great for products and experiences that look great on a full screen. If you aren’t sure what is the best option to increase your Facebook conversion rate, Gauge Digital Media is here to help. We can guide you through the many different options that are available today so that you can select the best options for all of your conversion goals.
We Are Here to Help Increase Your Facebook Conversion Rate
Working with a professional digital marketing company is the best way to make the most of your website and all that Facebook Pixel, LinkedIn ads, Google Analytics and other digital advertising platforms have to offer. To learn more about the best digital marketing strategies for your company and reach a bigger audience than ever before, work with Gauge Digital Media. For a quote or to schedule a call, contact us at 410-376-7709.