Why Is It Important To Have A Mobile-Friendly Website?

Is your website mobile friendly? Approximately 82% of searchers consult their smartphones even after they are inside a chosen store. If you’re not able to reach your audience through mobile search, and/or not providing a great mobile experience you will fall behind to competitors.

Marketing Tip Tuesday: Importance of Having a Mobile-Friendly Website

Having a mobile-friendly website is essential for your business’ success. Google now uses mobile-friendliness as a ranking factor to ensure the best user experience for searchers.

A few reasons your business needs a mobile-friendly website:

  1. Google has 2 different search indexes – one for mobile search and one for desktop search.
  2. More searches are done on mobile devices than on desktop computers
  3. On the go consumers search for local businesses using smartphone. According to Moz: “82 percent [of searchers] consult their smartphones even after they are inside a chosen store.”

Google states that 29% of smartphone users will immediately navigate away from any website or app that doesn’t satisfy them. Having a mobile friendly website provides your customers with what they want: fast loading pages, easy navigation, and a site with relevant, quality content and great products. If your business’ website isn’t mobile friendly, you are likely to lose business. If you still haven’t updated your site, 2017 is the year to make this change in order to improve your business’ online presence and success.

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