Why is Facebook Advertising Important for My Business’ Success?

Facebook advertisements allow your business to create targeted ads to reach specific audiences. When you create a Facebook ad, you have the ability to choose who sees your ad by age, gender, location and interests. Check out our video on Facebook Advertising and how it can help you grow your business!

Facebook Advertising – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about Facebook Advertising.

With digital marketing today, you can target the right people, with the right message at the right time. You no longer have to rely on somebody driving by your billboard or that your 30-second spot on the TV commercial.

Paid social advertising helps businesses find potential customers. Facebook is an interruptive form of advertising, meaning that through Facebook you are able to target specific audiences that are likely to be interested in your products or services.

The most beneficial feature of Facebook advertising is definitely the targeting. You can target people by age, gender, location, their interest groups, life events and even more than that. This allows advertisers to only target the people that matter the most to their business.

Facebook ads are effective for many reasons. Facebook has a global audience of approximately 1.5 billion people now, which is around one-fifth of the entire planet’s population.

About 70 percent of U.S. Facebook users access the site daily, of which 43 percent do so multiple times per day. More people log into Facebook compared to any other social media site.

Facebook is one of the most cost-effective advertising platforms available. This is because you are able to target a specific audience when creating ad. Ad targeting helps you show your ads to your business’ target market. It’s up to you to choose the audience you want to reach.

For more information on Facebook advertising and how it can help you grow your business, check us out at www.gaugedigitalmedia.com.

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