In a world of digital absorption, many companies and organizations still have little to no digital presence. However, it is absolutely essential for your business to have an online presence. Establishing an online presence makes it easier and more accessible for customers to learn about your business. This will also allow for you to showcase your products/services and market your brand.
When a business neglects establishing an online presence, the business openly throws away leads, revenue, and potential customers. Even if your company does not conduct business online, current and potential customers are expecting to see you online. With “over 85% of searches for products and services happening online,” (Forbes) your business must be online in order to be successful.
Billboards, radio ads and TV commercials initially grab potential customer’s attention. However, they may only remember the business industry, or services you sell, and turn to the Internet to search for solutions. If potential customers are unable to find your business online, they will do business with your competitors.
Build an Engaging Website
The first step to establishing presence online is to build an engaging website with quality content that will convert website visitors into customers. When building your website, it’s important that you highlight your goals and determine how you will track your progress. Your website is a central hub for your customers where they can learn more about your company and contact you regarding your service or product.
It is essential that your website provides a positive user experience as this is one of many ranking factors that will impact your online presence. For help designing your website, call the digital marketing experts at Gauge Digital Media.
How SEO Can Help Your Online Presence
Simply creating a website is not enough when it comes to building your online presence. Search engine optimization, or SEO, is powerful in letting search engines know you’ve brought your business online. By doing proper keyword research and creating powerful and engaging content, you can be sure your pages will rank higher in search results.
Once you’ve determined your keywords, you will need to be able to provide constant and fresh content that strategically uses these keywords. In doing so, your web pages will rank higher in search queries. Don’t forget about integrating title tags, meta descriptions, and internal linking to further enhance your SEO.
Contact Gauge Digital Media Today
With the increasing use of technology, if your business doesn’t have a website, your competition will beat you substantially. An online presence is one of the most important investments that a business can make. If you would like to learn more about how Gauge Digital Media can help improve your online presence, call us at (410) 376-7709 for more information!
