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Web Design

5 Reasons A Website Should Be Part Of Your Marketing Campaign

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Web design is one of the most important pieces of your marketing plan. Your website should be beautiful, easy to navigate and provide valuable, informative content to current and prospective customers.

Here are the 5 reasons a website should be a part of your marketing campaign:

  1. Flexibility. Websites provide opportunities to post new and different content daily, weekly, monthly, etc. Websites are also easily revised and tweaked for constant improvements and/or changes in your business’ product or service information.
  2. Convenience. It is far more convenient for a person to research a product or service, sign up for a class, or buy a product online, compared to driving to a store to get the same information.
  3. Credibility. A website gives you the opportunity to tell potential customers what you do, what products and/or services you offer and why you deserve customer’s trust and confidence.
  4. Cost. The cost to build and maintain a website is relatively cheap compared to print forms of media. The best way to spend your marketing budget is by creating a beautiful, mobile-friendly and easy to use website as a way to increase online traffic and create a great user experience.
  5. Customer Satisfaction. Your business’ website can provide valuable and informative content. This can be through blogs, videos/pictures, tips & advice, and industry specific information. Quality content enhances the visitor’s user experience and satisfaction.

Your website is most likely your business’ first impression, so it is important to make it a good one. For more marketing tips and information, contact Gauge Digital Media today!

Why Is It Important To Have A Mobile-Friendly Website?

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Is your website mobile friendly? Approximately 82% of searchers consult their smartphones even after they are inside a chosen store. If you’re not able to reach your audience through mobile search, and/or not providing a great mobile experience you will fall behind to competitors.

Marketing Tip Tuesday: Importance of Having a Mobile-Friendly Website

Having a mobile-friendly website is essential for your business’ success. Google now uses mobile-friendliness as a ranking factor to ensure the best user experience for searchers.

A few reasons your business needs a mobile-friendly website:

  1. Google has 2 different search indexes – one for mobile search and one for desktop search.
  2. More searches are done on mobile devices than on desktop computers
  3. On the go consumers search for local businesses using smartphone. According to Moz: “82 percent [of searchers] consult their smartphones even after they are inside a chosen store.”

Google states that 29% of smartphone users will immediately navigate away from any website or app that doesn’t satisfy them. Having a mobile friendly website provides your customers with what they want: fast loading pages, easy navigation, and a site with relevant, quality content and great products. If your business’ website isn’t mobile friendly, you are likely to lose business. If you still haven’t updated your site, 2017 is the year to make this change in order to improve your business’ online presence and success.

What Are The Benefits of Having Premium Web Hosting?

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This week, our Whiteboard Wednesday video describes the Benefits of Premium Web Hosting: WordPress Engine. There are many benefits of having a premium web host, such as WordPress Engine. These include, reliable help, daily back ups, powerful firewalls and speed reports. Watch our Whiteboard Wednesday video to find out more detailed information about WordPress Engine’s benefits.

Benefits of Premium Web Hosting: WordPress Engine – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett and I’m Becca. Today we will be talking about the Benefits of having Premium Web Hosting.

Premium Web Hosting is high in quality and very reliable. We host all our websites with WordPress Engine.

Today, we are going to take you through some of the benefits of using WordPress Engine, a premium web host. First, performance – you want to have a website that load really fast. This is great for search engine optimization, but it is also great for your customers’ satisfaction. How many times have you been on a website where it is not loading, and get frustrated and leave that site?

Next, security – in today’s world, you want to make sure you site is hacker proof. Premium hosting like WordPress Engine has daily security updates.

Time – you won’t have to take time away from your business to try to restore your website that has be hacked. With premium hosting you have one click restoration. Any time this happens, you can keep your website up and running.

The next benefit is technology – WordPress Engine offers 24/7 support from WordPress Experts.

Finally personalization – you can chose from many themes, and customize them with your own design.

In today’s world your website will likely be a potential customers first impression of your business. So it is important to make sure it is a good one. Visually appealing and professional designs capture your audience’s attention!

Web design may be the most important piece of your marketing plan. Word Press creates websites that are responsive. Responsive web design allows your website to be viewed in the best possible format from any device, whether it is a desktop computer, a tablet or a smart phone.

An online presence is critical for your business’ success. This is where your business gains credibility, and customers learn about your products or services.

At Gauge, we take pride in building beautiful and professional websites for our clients. If you would like to learn more about this, check us out at www.gaugedigitalmedia.com.

What is Responsive Web Design?

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Another Whiteboard Wednesday video with Gauge Digital Media! This week our team members describe responsive web design. Responsive websites are good for SEO, user experience and usability on all devices. Gauge Digital Media designs beautiful, responsive, & easy to navigate websites!

Responsive Web Design – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about Responsive Web Design.

Mobile usage is on the rise! About sixty percent of website traffic is generated from mobile devices.

In order to accommodate these trends in the past, business’ would either ignore the problem all together or build a second website that was mobile friendly. Today the best solution is to build a responsive website. A responsive website is one that reorganizes its layout and elements so it will work on any device, whether it is desktop, tablet or mobile.

Google wants responsive web design, which is good for your search ranking. Responsive websites are user friendly on all devices, which provides a better user experience, and it requires lower maintenance when making changes to your website.

The reason this is so important is because back in April of 2015, Google changed their algorithm to prioritize heavily on website that were search engine friendly or mobile friendly.

If you’d like more information about Responsive Web Design, check us out at gaugedigitalmedia.com.

Why You Should Have a Responsive Web Design

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why-you-should-have-a-responsive-web-design

Why You Should Have a Responsive Design

Smartphones and tablets are becoming more and more popular as a means of browsing the web. With internet access available both through WiFi connectivity and through a 3G or 4G signal, smartphone and tablet users can access the internet from just about anywhere, and in turn, means that they can access your webpage from just about anywhere.

While this might sound like a good thing, if your webpage does not have a responsive design, if it is not formatted to Why is this so significant? Because mobile browsing is poised to overtake desktop browsing this year as the most popular way to access webpages—and that means that the majority of your site visitors will find you while using a mobile device.

If your webpage will not load on a mobile device or is not formatted to respond to the smaller screen size, making browsing extremely difficult, you will lose more than half of your prospects and half of the business you could be doing. Responsive web design allows your webpage to automatically adjust to the size of whatever screen accesses it. It works just as well on 4-inch smartphone screens as it does on 25-inch desktop monitors, often with browsing options that make it easier to navigate on a smaller touchscreen device. Here are seven more benefits of responsive web design:

  1. Improved conversion rate. Responsively designed webpages provide a much better user experience. With mobile purchasing on the rise, having a responsive website design means a lower bounce rate and a more effective mobile sales funnel. Trying to tap through a full-size website on a smartphone is nearly impossible, but a responsive design will shrink and streamline the webpage so that shopping and purchasing is simple and easy.
  1. Higher search engine rankings. Google, Yahoo, and even Bing are starting to favor webpages that have responsive design, especially in mobile search results. Why? Because the goal of those search engines is to provide their users with the most relevant and easy-to-use websites. Responsive design makes your website easier to use and therefore a better prospect for users looking for services or products like yours.
  1. Consolidates your webpages. If you have a mobile website and a desktop website, you have one too many websites. Paying to have a mobile website developed, on top of a desktop website means twice as much cost and effort, and when you change something on your main website, you also have to have it changed on that mobile website. Responsive design webpages don’t have that problem, as you only have one website, which adapts itself to function perfectly on the screen that accesses it. Save yourself the money, effort, and time and focus on creating a responsive webpage.
  1. Consolidates your analytics. When you have two websites—a main site and a mobile site, you also have two sets of data to analyze, and it can be difficult to make the connection between users that start out viewing your mobile site and then make their final purchase on your desktop site, or vice versa. A responsive design doesn’t have that problem, because you can easily see a user’s journey along the conversion path, no matter where the start and where they end.
  1. Allows you to lengthen your stride. A responsive design means you can get more mileage out of your marketing efforts, your design budget, and the content you write. If you choose to have a mobile website developed separately from your main website, you will end up having to do (and pay for) two of everything. Two marketing campaigns, two sets of content, two maintenance packages. It’s a hassle that you no longer have to go through, because you can choose a responsive website, instead. This means you can funnel all of the resources that were being split between two websites, into that single website.
  1. Endless flexibility. The problem many tablet users run into, especially if their screen is on the larger size, is that the browser doesn’t know which website to access. The full website or the mobile one? Responsive design doesn’t have this problem—it’s fluid. That means that it works the same way, no matter what size of glass (read: screen), you pour it into. If, in the future, tech companies come up with some new and crazy device, you can bet that your responsive design will work on it—it’s just another size of cup it can fill up.
  1. Better user experience on every screen. You should be very concerned about how your site visitors experience your website. A clean, simple experience means more sales—and this is one of the tenants of responsive design. Less fuss and higher usability on every screen.

 Simply put, a responsive webpage will save you time and money as well as make managing and reviewing your results much easier. Users want to use a responsive webpage. If the page is clunky and not built for mobile use, you can easily lose a sale. Having a good, responsive site creates a good first impression on a user. If the person can easily navigate the site, they will likely do so, which exposes them to more of your content. However, if your site is easy to navigate, the person will probably just go to another site that provides that positive first impression.

Why Responsive Web Design Is Essential for Your Small Business

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Why Responsive Web Design Is Essential for Your Small Business

Why do you need to make sure that your web design is responsive and mobile-friendly? Well, for one thing, for several years now, mobile Internet usage has been on the rise. In fact, today there’s actually more mobile search traffic than desktop search traffic. On top of that, recent studies have shown that 60% of the time that Americans spend on digital media is spent on phones and tablets instead of laptops and desktops.

According to one study, when your potential customers are deciding whether or not to make a purchase with you, 60% of them will consult their smartphone or tablet. When they’re looking for a trustworthy and reputable business in their area, 59% of them will do a search on their phone. And a full 61% of local searches on mobile devices result in purchases. In other words, if you want to increase your conversion and sale rates, you need to be thinking mobile.

What Is Responsive Web Design?

First of all, though, you should understand what we mean when we talk about responsive web design. In the world of web design, responsive means that a website is designed to respond to the size and shape of the screen on which it is displayed. Instead of just shrinking to fit a phone or tablet screen, a responsive site’s design will be optimized to adapt to different devices.

The Best Solution for Mobility

Now, other design options include creating a different site and/or application for your viewers using mobile devices. First of all, this is more time and labor intensive. You’ll not only have to pay for your normal website, but you’ll also have to pay to have someone design and develop a mobile site and/or an app for your business (or take the time to learn how to do it yourself).

Your viewers and customers aren’t necessarily going to want to download an app just to see what you have to offer. However, they will appreciate you having a mobile-friendly site that is easily navigable and user-friendly on any device. With responsive web design, you don’t have to create and manage multiple sites or any apps. Instead, you can focus on a single site that will be attractive and functional on any mobile device.

Responsive Web Design Is Consistent

Because you won’t be designing an entirely different site, responsive web design allows you to more easily create a consistent look and feel for your digital marketing efforts. You’ll have everything you need, all housed in a single site, and you won’t have to worry about inconsistencies in either style or content.

Simplify the Customer Experience for More Conversions

Finally, responsive web design doesn’t just make things easier for you – it makes them easier for your customers, as well. People viewing your site on mobile devices will be directed toward your products and guided easily through the purchase process. The journey through the site is smooth and simple, making it easier for your viewers to decide to become customers by making purchases directly on your site.

People are already looking at your site on their mobile devices, so why not make it easier and more enjoyable for them? Give them a consistent, quality experience and make it easier for them to make purchases, all with a simple style of web design that makes it easy for your business’ site to be mobile-friendly. For more information on responsive web design and how it can help your business, call us at Gauge Digital Media today at 410-376-7709 or fill out our online contact form, and one of our knowledgeable team members will be in touch with you soon.

The Importance of Great Web Design for Small Business

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The Importance of Great Web Design for Small Business

Whether you want to compete with the big players in your industry or you just want to go up against your local competition to gain more customers, web design plays a surprisingly important role for the success of small businesses. Effective web design can mean all the difference in converting leads to sales, improving SEO, and bringing more customers to you with local searches.

Everyone’s Going Mobile

First of all, more and more people are using their phones and tablets for Internet searches than ever before. Studies have shown that 35% of all US Internet traffic is now mobile, and mobile searches have actually passed desktop searches within the last year. That’s right – more than 60% of all searches are performed on mobile devices, which means that you can’t afford to ignore mobile users in your site’s web design.

Fortunately, though, with the rise of responsive web design, it’s never been easier to have a mobile-friendly, consistent online presence. You don’t have to worry about creating a separate mobile site or developing an app. Instead, you’ll have a site that responds to the devices your viewers are using and gives them optimized experiences.

Google Rewards Good Design

Next, take a look at the sites that appear at the top of Google searches. They almost invariably show attractive designs with a mix of text, static images, and videos. Google rewards these sites with higher rankings because video and pictures are more engaging than text alone. When a site integrates different forms of media in its design, it fulfills Google’s parameters for higher quality content that users will want to see.

Reduce Your Bounce Rate

Web design that’s too busy can deter users from continuing through to find out more about your business. If you haven’t paid much attention to the design of your site, even when people do find it through a search or through a link on a related page, they’ll likely bounce away if they can’t immediately find what they’re looking for. Likewise, “mystery meat” links that make users guess where they’ll be taken will also frustrate them and lead to a higher bounce rate, too.

Good web design draws your users in and makes them want to know more about your company and your products. It’s essential to improving your conversion rate and diminishing your bounce rate.

Good Design Makes It Easy to Add Fresh Content

With the right web design, you won’t have trouble adding new blog posts and products, updating information, and/or creating other fresh content. This is incredibly important, as fresh content helps improve your SEO to drive you up in the rankings on results pages.

With quality content and strong calls to action, you can improve users’ engagement with your site and take the necessary steps to “ask for the sale” and convert leads to customers. The more quality content you have, the more you’ll see increases in meaningful traffic to your site. Good web design creates space for this kind of content and makes it easy to keep your site fresh and up to date.

Want to learn more about how quality web design can affect your small business? At Gauge Digital Media, we specialize in improving our clients’ design and digital marketing strategies to optimize their sites and create the most opportunities possible to improve customer conversion and retention rates. Call us today at 410-376-7709 or fill out our online contact form, and one of our expert team members will be in touch with you shortly.