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3 Ways To Optimize Your Content For SEO

By | Search Engine Optimization, Uncategorized | No Comments

Content is one factor influencing your website’s search ranking. Content should be easy to understand, relevant and high quality. The content of a page is what makes it worthy of a search result position. Here are 3 easy ways to optimize your content for search engine optimization (SEO):

  1. Keyword Targeted

First, your content should be targeted with a specific keyword that is used throughout your page or blog post. Keyword research is an essential aspect to on-page optimization and provides visitors with valuable, informative content. It is important to place the page’s keyword in places such as: titles, alt tags, anchor texts, title tags and meta descriptions.

  1. Internal Links

Next, your content should include internal links. Internal links are links that go from one page on a domain to a different page on the same domain (MOZ). Internal links are useful for user navigation, establishing site architecture and link juice (ranking factor). If your content is not linkable, search engines, like Google, won’t rank your page highly and as a result, the content won’t drive traffic to the website’s page.

  1. Share Pages & Posts on Social Media

Last, use social media to extend the reach of your blog posts and page content. Utilizing social media sites like Facebook, Twitter, LinkedIn and Google + provide opportunities to connect with current and potential customers. These social platforms allow businesses to share content for extended exposure to your visitors for free.

Google loves fresh, relevant and quality content, and will rank sites websites with quality content higher than others. If you’d like to learn more about creating great content to improve your online presence, visit our website at gaugedigitalmedia.com

 

Why Online Reviews Are Critical To Your Business’ Success.

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Many companies overlook the importance of online reviews, despite the impact reviews can make on your business’ online presence and success. MOZ states, “67% of consumers are influenced by online reviews.” Watch our Marketing Tip Tuesday video to learn more about why online reviews are critical to your business’ success. 

Marketing Tip Tuesday: Why Online Reviews Are Critical To Your Business’ Success.

Search engines continually strive for better search results and online user experience. Because of this, customer reviews are critical to your business’ success. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up approximately 10% of how search engines decide to rank search results. These include: review quantity, recentness, diversity and more. Having positive online reviews can help companies reach a top position in local search engine results.

In addition to Google including reviews as a search ranking factor, online reviews greatly influence your potential customer’s buying decisions. According to MOZ: “67% of consumers are influenced by online reviews.” Having positive online reviews, again, can help your business’ success, because good reviews encourage more clicks and physical visits.

Negative reviews and damaging feedback can have a lasting harmful impact on a company’s ability to sell their products or services. If you’d like to learn more about how we can help your company’s online reputation, check out our website at gaugedigitalmedia.com

Why Businesses Should Utilize Google Tools

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Using Google Tools to Improve Your SEO

In today’s world, it is important to focus on what matters most to your business. One of those things is how search engine results can bring more revenue to your company. Google offers amazing free tools to help with this, and all businesses should utilize them to track their digital marketing performance.

We are going to take your through the ways Google tools can help track and improve your SEO:

  1. Use Google Analytics to measure overall organic traffic over time
  2. Use Google Analytics to segment organic search traffic by landing page
  3. Use landing pages
    – By looking at the Landing Page dimension while in the organic keyword report will allow you to analyze the pages on your site that are driving the most organic traffic.
  4. Use Google Webmaster Tools and Google Analytics data
    – Using both together provides crucial keyword data.
  5. Use Google Analytics to segment organic traffic by demographics
  6. Paid and organic search reports in AdWords
    -This will help you understand where you have the best keyword coverage, and understand how often your site appears in organic and paid search for that specific keyword.
  7. Use Google trends
    – Google trends allow users to track specific keywords that are relative to your business over a certain period of time. It also allows you to compare two keywords. If you want to compare how one keyword is performing compared to another.
  8. Using Google Analytics user flow tool
    – User flow tool allow users to see when someone comes to your website, exactly where they went, how long they spend on each page and where they ended up dropping off of your website.

Overall, using these Google tools, which are all free, can help you track and measure performance of your digital marketing campaign. Also using these tools to help improve your performance over time. If you would like to learn more about this, check us out at www.gaugedigitalmedia.com

Why Should My Business Utilize Paid Search Marketing?

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Have you questioned if your business should invest in paid search marketing, or paid advertisements? A few reasons to use paid search marketing include: immediate and consistent results, top results on the first page of search engine results, and the ability to target advertisements. Check out our Whiteboard Wednesday to learn more about paid search marketing!

Paid Search Marketing – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and today Becca and I will take you through, search engine marketing or SEM. What that is, and how it differs from organic SEO, that we’ve been talking about in our previous Whiteboard Wednesdays.

First, what is search engine marketing? This is a paid effort, done by businesses, to place their advertisements for the company in the sponsored section in a search engine, like Google or a partner website. Companies, generally, pay-per-click. They set an ad budget on a monthly basis. Every time someone clicks their ad, they pay-per-click, also known as PPC. The price per click varies. It is based on how competitive the industry is, how competitive the exact keywords are, and many other factors we are not going to go into detail about in this short video. If you’d like to learn more, check us out.

Google is consistently making the paid advertisements look like the organic search results. This is great for businesses, because in the past, an advertisement would only pop up on the right hand side of Google search results. Consumers caught onto this, so the click through rate was dropping. Now, the paid advertisements pop up right above the local results. When you search Google, you will see paid advertisements at the top (up to four), local search results, organic search results, and then there are paid advertisements at the bottom of the page as well.

Originally, the only way you could tell that it was a paid advertisement, was that there was a little yellow box that said ad, right next to the URL of the company. Now, that box is green, so it looks even more like an organic search result. This is great for companies because people are clicking through more often than they would when the paid advertisement was located on the right hand side.

So, just a little bit about Google AdWords, and how awesome it is. The results are immediate, consistent and they are targeted, which Becca will talk you through a little bit more.

Now we are going to discuss why Pay-Per-Click is beneficial to your business. The reasons to use Paid Search Marketing, include:

  • First page exposure in the top 3 search engines
  • Immediate traffic
  • Consistent traffic
  • Targeted ads
  • A large reach

First page exposure in the top 3 search engines is the number 1 reason to use paid search marketing. It is crucial for your business to be seen in the top 5 results in search engines like Google, Yahoo and Bing. People rarely look beyond the first page of search results. This is why Pay Per Click Marketing is the fastest way to get an advertisement for your business to show in the top 5 results.

The next reason is immediate traffic. A business can set up their pay-per-click campaign on Google, Bing and even YouTube. Business’ can now have their advertisements placed on the top of the first page of search results. People are likely to click the first link the see, which results in immediate traffic for your business.

Consistent traffic is an additional reason to use paid search marketing. It is important to drive as many people to your website. With paid search marketing, it is possible to control traffic amounts based on how much the business is willing to pay per click.

Paid search marketing comes with the benefit of targeted ads with the ability to remarket and retarget your advertisement. What makes remarketing different from standard display advertising is the targeting. The main point of remarketing is that you want to find users who have shown enough interest in your business’ products or services to visit your website. These users are tracked and based on the analytics, these ads can be edited and remarketed for maximum success.

A final reason to use paid search marketing is because there is a large reach. Google is the #1 search engine with a market share of over 65%-70% over other search engines. Since people prefer Google the reach is huge when using paid search marketing, like Google AdWords.

So, we want to leave you with a few statistics that we found in a Google postcard, that was sent to our business. 82% of smartphone users say they use search to find a local business. By 2018, calls to US business driven by Google search are expected to grow to 73 billon. Thank you Google for those statistics. Thank you guys for checking out Whiteboard Wednesday, we look forward to seeing you back next week. If you have questions, or would like to learn more about what we talked about today, you can always check us out at www.gaugedigitalmedia.com

Accurate Citations Are Essential For Your Business’ Online Presence and Success

By | Search Engine Optimization, Uncategorized | No Comments

Consistent and correct citations are important factors for ranking your business high on Google. If your business’ Name, Address and Phone Number (NAP) are consistent across all citation webpages, search engines will be confident in your business and rank you higher in the search engine results. Our team members describe why correct citations are essential for your business’ online presence and success.

Citations – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about Citations. Citations are a listing of your business’ name, address and phone number, otherwise known as NAP information, on major webpages like YellowPages, Yelp, Trip Advisor and many others.

Citations are an important factor in the ranking algorithms for Google & Bing.

According to the Moz local search ranking factors survey, “citations are the 3rd most important ranking factor” (Moz).

It is essential that you have your business’ correct NAP listed across the major citation sources. This includes your business’ local address and phone number. One of the biggest mistakes business’ make is using a P.O. Box or 1-800 number in their online citations.

It is also important to have only one listing. A duplicate listing occurs when a business has more than one listing for a single physical location online. When a business has duplicate listings, many negative outcomes can occur, such as ranking lower on Google.

There are thousands of citations on the web, it is important to keep these citations consistent if you want to rank your business locally in Google. Thanks for checking us out today, if you would like to learn more about this, you can visit us at www.gaugedigitalmedia.com

Why Should My Business Have A Blog?

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Blogging is important for your business’ online presence and success. There are many benefits of blogging on your business’ website, such as increased traffic on your website, improved search engine optimization, and established authority.

Blogging for Your Business – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about blogging for your business.

Your blog is a direct reflection of your company. It is necessary for your business to have a powerful online presence in order to stand out among your competitors.

There are a lot of benefits of having a blog, but today we are going to take you few just a few of them. The number one benefit being is blogs drive traffic back to your website. Blog posts can be shared on social media sites, like Facebook or Twitter. These will naturally drive people back to your company page. It is also important because it increases and attracts leads for your company. When you post a blog, you are creating new content and this is what Google loves to see.

According to Hubspot, business-to-business marketers that use blogs receive 67 percent more leads than those that do not. Blogs gives you the opportunity to create relevant content for your customers. It is important to use blogging as a marketing tactic to drive traffic back to your website.

Blog posting the right way can really help improve your company’s SEO or search engine optimization. There’s a lot that goes into this, but we will touch on a few of the main points. One thing you want to try to do is use keyword that you think people might be searching for, to find the product or service your business offers. Other couple things that are important – you want to make sure your content is fresh and relevant to your business. Why do you want to do these things? It’s because Google rewards companies that do this with better visibility in search engine results.

Only 33 percent of business-to-business companies use blogs. So just by incorporating blogs into your website you would be ahead of your competitors.

The third benefit of blogging is that blogs establish authority for your business. Well-written content will provide visitors will information that answers their questions. According to Hubspot, blogs have been rated the 5th most trusted source for accurate information. And last, blogs give your business the opportunity to express your business’ brand and personality. 

Having a blog for your company is really important to your online presence and your success. Blogs don’t cost you anything, except maybe a little bit of time. If you’d like to learn about this, check us out at www.gaugedigitalmedia.com.

Understanding Social Media Marketing for Small Business

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Understanding Social Media Marketing for Small Business

If you’ve been paying attention to marketing trends over the past few years, then you know that social media marketing is essential for any business today. You know that the right digital marketing strategies can be more effective than spending millions of dollars on a commercial that airs during the Super Bowl (not to mention more cost effective).

But do you really have a full understanding of how and why social media marketing is such a powerful tool for small businesses? It goes beyond exposure and driving traffic to your site, though both of those are incredibly important factors in the social media marketing game. Let’s explore a few other key elements and factors to help your business thrive with the right social media marketing strategy.

Reputation Management

First of all, social media marketing gives you the ability to manage your business’ online reputation. If your only online presence is your website, then you’re missing a lot of opportunities to show the world who you are and how you do business. In this case, if you get a bad review on Yelp or Angie’s List, potential customers have no other sources to show that the review wasn’t indicative of how you conduct business.

On the other hand, if you have active presences on Facebook, Twitter, Instagram, and LinkedIn, you’ll have the opportunity to show how you do business, how you interact with your customers and followers, and why new customers should choose you over your competition.

If you get a negative comment on Facebook or a bad review on Yelp, you can respond to it professionally and politely. Then everyone else looking at that comment or that review will see that you are genuine and that you truly care about your customers. Not only that, but uploading quality content on a regular basis will make any bad reviews or negative comments look like anomalies, rather than the norm.

Better Opportunities for Lead Conversions

In addition to managing your reputation, every post you make on Facebook, Twitter, Instagram, or LinkedIn is an opportunity to convert leads to customers. When you post interesting blog posts, attractive discount offers, and new products, your followers will have the opportunity to click on the links you provide in your posts to go directly to your site.

Then, with the right digital marketing strategy on your site, you’ll further pull your audience in and get them even more interested in what you have to offer. You won’t convert every lead to a sale, but you can count on a significantly higher conversion rate when you consistently post quality content to your social media accounts.

Gaining Brand Authority as a Thought Leader

On that note, today’s customers don’t want to feel like they’re buying products and/or services from nameless, faceless corporations. They want to have a relationship with the brands they choose to associate with. They want to know that they’re making the right choice when they choose your brand over another, and you can give them that assurance by showing that you’re an expert and a thought leader in your field, as well as through direct interaction on your social media pages.

For example, let’s imagine that you have a customer who’s trying to decide between buying your product or your competition’s product. The two items are very similar in both quality and price. How does the customer make the choice? Well, first they go online and check out both businesses’ reviews, as well as their online presences.

If you’ve posted a few helpful blog posts and articles about your field, you’re immediately going to look better to the customer than your competition. You’ll look even more attractive if you’ve appeared as a guest blogger on a popular site or blog in your niche.

Basically, by posting quality content regularly on your social media platforms, you can establish yourself as a thought leader in your industry. This marketing strategy has worked for the likes of Steve Jobs and Sir Richard Branson, and they can work for you and your small business, too.

Building Relationships with Your Customer Base

Of course, if you just post quality content and then leave your social media pages alone, you won’t really be taking advantage of the social aspect of social media. As we mentioned a moment ago, your customers want to feel like they have a relationship with you. They want to know that you’re going to give them the best customer service, and they want to feel like you truly care, even after the sale.

Social media gives you the means to show that you care about your customers and to build those relationships. Remember, your followers on Facebook, Twitter, Instagram, and LinkedIn are all generally leads or returning customers. So, when they post on your pages or make comments on your posts, they’re giving you a great opportunity to really get engaged.

Engaging with your followers in the comments will not only help forge a sense of empathy with the people who are doing the commenting – it will also show others that you’re more than willing to get involved with your customers and that you care about what they have to say. Audience engagement on social media is incredibly good for reputation management and for building empathy with your brand and your business. It also helps reinforce your brand voice and identity with your followers and customers, too.

Improved SERP Rankings

Maintaining active social media accounts across different platforms will also increase your SERP (search engine results page) rankings. If you regularly post relevant content to Facebook and other social networks, and you get a lot of interaction with your fans and followers, you’ll also be automatically improving your search engine optimization (SEO).

So, while you’re improving relationships with your customers and driving more traffic to your site with your social media posts and conversations in the comments, you’ll also be improving people’s chances of finding you when they search for relevant keywords to your business.

Better Marketing Strategies for the Future

And, while you’re doing all that, you will also be able to watch and study your analytics on each of your social media sites. Some sites have different names for the statistical information they provide for users (Facebook calls them “Insights”), but all analytics tools give you basically the same information and the same means to continue to improve your social media marketing strategies.

With these tools, you can look at which posts get the most views and of those which ones get the most engagement with comments, likes, and shares. You can find out where your audience is, when they’re most active, and what kinds of posts and campaigns work the best for them. With thoughtful analysis of statistical data on your social media pages, you can see exactly how well your social media marketing strategy is working and where it needs improvement.

Want to learn more about social media marketing for small business? At Gauge Digital Media, we specialize in web design and digital marketing to drive more meaningful traffic to your site and to increase conversion rate. Give us a call today at 410-376-7709 or fill out our online contact form and we’ll be in touch with you shortly to discuss how we can improve your digital marketing strategies.