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Social Media Marketing

What Is The Difference Between Facebook Ads and Boosted Facebook Posts?

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Have you ever wondered about the difference between boosting a post on Facebook and running a Facebook Ad campaign? This is a common confusion for businesses on Facebook. The answer depends on your business’ advertising goals. Learn more about the differences between boosted Facebook posts and Facebook advertising.

Marketing Tip Tuesday: Boosted Facebook Post vs. Facebook Advertising

A boosted post allocates a specific amount of advertising dollars to increase the views of a pre-existing post on a business’ Facebook page. Boosted posts are the most basic form of Facebook advertising. The goal of boosting a post is to increase audience engagement through likes, comments and shares.

On the other side, Facebook advertising provides more customized promotion options. Facebook ads are more advanced forms of advertising and will require a Facebook ad manager account. Facebook ads offer a variety of advertisement types depending on your business’ goal. For example, does your business want website click conversions, video views or to install a specific application. Facebook ads also include call to action buttons to promote actions, such as: contact us, download, or shop now. The main benefit of Facebook advertising is the ability to target ads. Facebook ads provide more targeting options, making it easier to find the right people, at the right time, capture their attention and get results.

The best option your business decides to chose, really depends on what your goals are for advertising and what audiences you want to reach. If you need help with your business’ Facebook advertising campaign, Gauge Digital Media can help. Visit our website to learn more about our Facebook Advertising services.

Why is Facebook Advertising Important for My Business’ Success?

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Facebook advertisements allow your business to create targeted ads to reach specific audiences. When you create a Facebook ad, you have the ability to choose who sees your ad by age, gender, location and interests. Check out our video on Facebook Advertising and how it can help you grow your business!

Facebook Advertising – Transcript:

Welcome back to Whiteboard Wednesday with Gauge Digital Media. I’m Brett, and I’m Becca. Today we will be talking about Facebook Advertising.

With digital marketing today, you can target the right people, with the right message at the right time. You no longer have to rely on somebody driving by your billboard or that your 30-second spot on the TV commercial.

Paid social advertising helps businesses find potential customers. Facebook is an interruptive form of advertising, meaning that through Facebook you are able to target specific audiences that are likely to be interested in your products or services.

The most beneficial feature of Facebook advertising is definitely the targeting. You can target people by age, gender, location, their interest groups, life events and even more than that. This allows advertisers to only target the people that matter the most to their business.

Facebook ads are effective for many reasons. Facebook has a global audience of approximately 1.5 billion people now, which is around one-fifth of the entire planet’s population.

About 70 percent of U.S. Facebook users access the site daily, of which 43 percent do so multiple times per day. More people log into Facebook compared to any other social media site.

Facebook is one of the most cost-effective advertising platforms available. This is because you are able to target a specific audience when creating ad. Ad targeting helps you show your ads to your business’ target market. It’s up to you to choose the audience you want to reach.

For more information on Facebook advertising and how it can help you grow your business, check us out at www.gaugedigitalmedia.com.

Social Media 101: What Type of Social Media is Best for Your Company

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Social Media 101: What Type of Social Media is Best for Your Company?

Being present on every social media platform is just not viable for most businesses. Not only is it not financially feasible to spend time curating content and images for all of the major social media platforms, some social media sites are simply not right for your company and any time spent trying to promote it there will effectively fall on deaf ears. Finding the right social media platform for your company doesn’t have to be difficult. Here are five of the most popular social media sites and which types of companies can best benefit from using them:

Facebook

Facebook is widely seen as the unequivocal king of social media. And for good reason. It’s definitely one of the most popular among consumers, spanning a huge range of demographics. Nearly three-quarters of the adults in the US are on Facebook, with over one billion users worldwide. Of every social media, it has the most even distribution of ages, ethnicities, backgrounds, and careers.

These stats make it look like Facebook is the best option for every business, and it’s true that it couldn’t hurt every business to have a Facebook profile, but for some, it might not be the optimal venue to pour all of your time and money into. Its size makes it possible for you to reach out to millions of potential customers—but it also means there are a lot of other messages you will have to compete with.

The main drawback of Facebook is this: people don’t want to hear your marketing message. Other platforms, like Pinterest, are great for companies that want to distribute specific information about their products or services, in compact way that’s also shareable. Facebook isn’t the venue for that. No one wants to see “BUY NOW!” or “CHECK OUR NEW PRODUCT” in their feed.

What is Facebook for? Facebook is for pulling back the curtain and letting the public see the humans behind the façade of the business. Facebook is truly the most social of the social media, which means businesses need to focus on the social aspects, rather than just trying to hock their products.

Pinterest

Pinterest is another beast entirely. While it is still social, Pinterest is all about products and services. If you’ve ever been on this social site, you know that it’s just digital pin board after digital pin board of products that users like, services they want to use, or recipes and crafts they want to do. Any company that is trying to get the word out about their product and place pictures and information about it into a venue where it’s likely to be shared, Pinterest is the place to start.

While it is most effective for businesses that deal with topics like wedding planning, food, travel, fashion, craft supplies, or decorating, just about any physical product can find a home on user’s Pinterest boards.

Twitter

Here’s the thing about Twitter: think of it like Facebook, but on speed. The mentality is similar, but the character limits and the fact that users can follow thousands of people, instead of just the hundreds of friends on Facebook, Twitter is rapid-fire and up-to-the-minute.

This makes it ideal for companies that have breaking news, that want to be involved in discussions about current events (read: are in an industry where discussion of current events would be relevant to followers), or often has occasion to reach out and talk to its followers on a more individual basis.

LinkedIn

LinkedIn is just now starting to be considered a social media platform. This platform is definitely more popular with service providers or business to business manufacturers, than with retailers or those who are in any B2C industry. With very little space for posting pictures or other visual content, and because it is very “business” minded, LinkedIn doesn’t have much to offer for companies that are looking to be social. It has plenty to offer, on the other hand, to companies that need a venue to talk very openly about the nature of their business.

Instagram

Unlike LinkedIn, Instagram is a highly visual medium. Its demographic is made up of young people (ages 18-29), who are very actively using the platform. While it is not as popular as Facebook or even Pinterest, the users who do use it, use it nearly every day—which cannot be said about LinkedIn or Twitter. It comes in second only to Facebook in overall activity of users.

Because most users are young people, any company that can make use of the visual aspect of Instagram can benefit from this platform. Again, restaurants, fashion, and technology are the most popular, because these topics made great pictures and they are the topics that young people want to see in their feeds.

Why You Should Invest in Facebook Ads

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Why You Should Invest in Facebook Ads

Unlike paid search or SEO or banner ads, advertising on Facebook lacks some of the more confusing and off-putting aspects of marketing. They can reach more people than a television commercial ever will and have a much more receptive audience than ads placed on just about any other forum.

Completely Unique

There is just no other marketing opportunity that has the same amount of reach, for the same low cost. Take, for example, if you were going to try and reach 1000 people with an advertisement in a newspaper. You would have to spend at least $32 in order to make that happen, if you could get an ad in a newspaper that even has a circulation and readership devoted enough to read enough of the newspaper to see your advertisement.

An advertisement in a magazine that would reach 1000 people would cost you around $20. While this might seem like a better deal, consider how jam-packed magazines are with advertisements. Depending on what magazine you select, your ad could easily fade into the noise.

Radio would cost around $8, but again, this platform is saturated with advertisements, most of which are not reaching an engaged audience. Getting an advertisement on cable television might only cost $7 to reach 1000 people, but is that the most effective way to reach your demographic.

Even other digital marketing tactics, like PPC or ads on LinkedIn cannot match Facebook when it comes to price and reach. To get your advertisement in front of those 1000 people with Google AdWords will cost you nearly $3, while a LinkedIn ad will run about $0.75. On Facebook, it will only cost $0.25. And Facebook also has the most even distribution of demographics. It’s where your audience, whatever that audience is, resides on the internet—it’s their home base, and with Facebook ads, you have the ability to inexpensively get your message right into your target audience’s home base.

Here are some basic facts about Facebook ads:

  • You can spend as little as $1 per day.
  • They have the lowest cost per impression in all of advertising.
  • The targeting is akin to AdWords, allowing you to specifically seek out users who are likely to engage with and respond to your marketing message.
  • They have a farther reach, allowing you to engage with just about any demographic, in any country, around the world.

What You Can Do with $1

There’s not a lot that one dollar will get you in today’s economy. Even a daily newspaper is going to be more expensive than a dollar, and there are no advertising opportunities that are that inexpensive, right? The truth is that just a dollar a day can get your business in front of upwards of 4000 people—people who never would have heard of your business if you hadn’t spent that dollar and placed the ad.

Being successful in business is all about finding the people who have the need that your product or service fulfills. You can’t find those people if you are not willing to advertise. It’s simple metaphysics. If a consumer doesn’t know about your company, there is no way they can do business with your company. When they do know about your company, you can do business together, especially if the marketing message you present is engaging and compelling.

Here’s what Facebook ads did for these six links in just a month:

Campaign Results Cost Reach
Moodiescruise.com 459

Website clicks

$0.16

Per Website Click

12,050
Moodiescruise.com 218

Website clicks

$0.33

Per Website Click

10,001
Moodiescruise.com 462

Website clicks

$0.15

Per Website Click

12,998
Moodiescruise.com 325

Website clicks

$0.23

Per Website Click

14,358
Cruisetotheedge.com 416

Website clicks

$0.17

Per Website Click

10,009
Cruisetotheedge.com 274

Website clicks

$0.26

Per Website Click

11,193

 

What about ROI?

Sure, AdWords has a higher ROI. But most companies completely undervalue the power of brand awareness—which is what Facebook ads truly offer. And some brands do actually achieve a decent return on investment with Facebook. More than a third of brands don’t actually track their Facebook campaign, and therefore don’t actually have any idea how successful (or not) the campaign is, despite the fact that Facebook gives you the code you need to accurately track your clicks. Here’s how:

  1. Go to your Facebook Ad Manager.
  2. Click on Conversion Tracking, on the left.
  3. Click on “Create Conversion Pixel.”
  4. Give that conversion pixel a name and pick what kind of conversion you’re going to track.
  5. Copy the JavaScript there and place it on your website (or have your developer do it for you). The <head> section is the best location, usually.
Results Cost Reach Start Date
Multiple 0 4/22/13

1:10 pm

Multiple 0 4/12/13

9:46 am

0

Website Clicks

$0.00

Per Website Click

173 1/29/14

4:46 pm

0

Conversions

$0.00

Per Website Click

5,143 2/10/14

10:00 am

372

Website Clicks

$0.09

Per Website Click

44,852 1/29/14

10:54 am

60

Website Clicks

$0.45

Per Website Click

21,302 1/29/14

4:43 pm

285

Website Clicks

$0.46

Per Website Click

128,900 1/28/14

12:48 pm

220

Website Clicks

$0.47

Per Website Click

121,568 1/29/14

4:50 pm

85

Website Clicks

$0.48

Per Website Click

95,610 1/29/14

5:00 pm

120

Website Clicks

$0.96

Per Website Click

44,264 1/29/14

11:25 pm

21

Conversions

$14.29

Per Website Click

389,907 2/6/14

10:00 am

4

Conversions

$55.72

Per Website Click

428,589 2/8/14

10:00 am

1

Conversions

$89.46

Per Website Click

41,710 2/5/14

1:00 pm

 

In short, Facebook is a great lead generator, with many of the same features of AdWords and the capability to truly improve brand awareness, which is vital to brand success.